A data profile of the people who buy, follow and care about Innovation in Switzerland — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 1,225,056 people in Switzerland.
The average Innovation fan in Switzerland is 43.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include UBS, Google Maps, Tradus, with strongest over-indexing on UBS (2.4× the country average).
Demographically, the Innovation audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Innovation fan in Switzerland is balanced, around 43.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for UBS.
The key figures that characterise the Innovation profile in Switzerland.
47.0% are female, 53.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 43.7 |
| Estimated audience size | 1,225,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Innovation audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 1.70× | |
| 02 | Canton of Bern | ~200K | 1.46× | |
| 03 | Canton of St. Gallen | ~80K | 1.25× | |
| 04 | Luzern | ~60K | 1.23× | |
| 05 | Canton of Geneva | ~100K | 1.20× | |
| 06 | Vaud | ~100K | 1.15× | |
| 07 | Basel-City | ~60K | 1.15× | |
| 08 | Aargau | ~90K | 1.14× | |
| 09 | Basel-Landschaft | ~30K | 1.09× | |
| 10 | Canton of Zug | ~20K | 1.08× | |
| 11 | Solothurn | ~30K | 1.02× | |
| 12 | Appenzell Innerrhoden | ~2K | 1.00× | |
| 13 | Thurgau | ~30K | 0.99× | |
| 14 | Canton of Nidwalden | ~5K | 0.97× | |
| 15 | Canton of Glarus | ~4K | 0.97× | |
| 16 | Uri | ~4K | 0.97× | |
| 17 | Schwyz | ~20K | 0.96× | |
| 18 | Appenzell Ausserrhoden | ~5K | 0.96× | |
| 19 | Canton of Obwalden | ~5K | 0.96× | |
| 20 | Graubünden | ~30K | 0.95× | |
| 21 | Jura | ~8K | 0.95× | |
| 22 | Neuchatel | ~20K | 0.94× | |
| 23 | Schaffhausen | ~9K | 0.94× | |
| 24 | Valais | ~50K | 0.92× | |
| 25 | Fribourg | ~40K | 0.92× | |
| 26 | Ticino | ~40K | 0.81× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 4.32× | ||
| 02 | Financial technology | Business & Career | 4.28× | ||
| 03 | Small and medium enterprises | Business & Career | 3.94× | ||
| 04 | Renewable energy | Business & Career | 3.70× | ||
| 05 | Swissquote | Business & Career | 3.54× | ||
| 06 | UBS | Business & Career | 2.40× | ||
| 07 | Claude | Technology & Electronics | 2.15× | ||
| 08 | Chat GPT | Technology & Electronics | 2.05× | ||
| 09 | Smartphones | Technology & Electronics | 2.05× | ||
| 10 | Europe | Travel & Leisure | 1.88× | ||
| 11 | Business | Business & Career | 1.81× | ||
| 12 | Internet & Social Media | 1.76× | |||
| 13 | Zürich | Travel & Leisure | 1.69× | ||
| 14 | Google Maps | Internet & Social Media | 1.66× | ||
| 15 | Tradus | Business & Career | 1.66× | ||
| 16 | Postfinance | Business & Career | 1.63× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.57× | ||
| 18 | Coop | Food & Beverages | 1.56× | ||
| 19 | Amazon.com | Shopping | 1.52× | ||
| 20 | Bild | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.52× | |
| Travelling | THRILL | 1.49× | |
| Social Media Usage | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Sustainability | BALANCE | 0.90× | |
| Social Media Usage | JOY | 1.33× |
Innovation has an estimated audience of 1,225,056 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
47.0% of Innovation fans are female, 53.0% are male, with an average age of 43.7 years.
Innovation fans show strongest brand affinity for UBS (2.4×), Google Maps (1.66×), and Tradus (1.66×) over the country average.
Innovation fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on Google Maps (1.66×), Tradus (1.66×), Sustainable energy (4.32×), and Google (1.76×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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