A data profile of the people who buy, follow and care about Tradus in Switzerland — modelled from more than twelve digital signal sources. Tradus has an estimated audience of 6,675,000 people in Switzerland.
Tradus has an estimated audience of 6,675,000 people in Switzerland. 37.5% are female, 62.5% are male, average age 38.8. Top brand affinities: Western Union, Coop, UBS, Hornbach, Transfermarkt.
Top brand affinities include Western Union, Coop, UBS, with strongest over-indexing on Western Union (6.81× the country average).
Demographically, the Tradus audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Tradus fan in Switzerland is more male, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Western Union.
The key figures that characterise the Tradus profile in Switzerland.
37.5% are female, 62.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 38.8 |
| Estimated audience size | 6,675,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 15% |
The strongest cross-interests of the Tradus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 6.81× | ||
| 02 | MoneyGram | Business & Career | 6.81× | ||
| 03 | Crime fiction | Literature | 3.12× | ||
| 04 | Fielmann | Health | 2.56× | ||
| 05 | Transfermarkt | Sports | 2.43× | ||
| 06 | AXA | Business & Career | 2.24× | ||
| 07 | Credit Suisse | Business & Career | 2.24× | ||
| 08 | Used car | Cars & Mobility | 2.05× | ||
| 09 | Deutsche Bahn | Cars & Mobility | 2.01× | ||
| 10 | FC Sion | Sports | 1.93× | ||
| 11 | Cheese | Food & Beverages | 1.83× | ||
| 12 | Hornbach | Shopping | 1.81× | ||
| 13 | Solar energy | Home & Garden | 1.70× | ||
| 14 | UBS | Business & Career | 1.67× | ||
| 15 | Innovation | Business & Career | 1.66× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.66× | ||
| 17 | Online games | Games | 1.64× | ||
| 18 | Confectionery | Food & Beverages | 1.62× | ||
| 19 | Online newspaper | News | 1.58× | ||
| 20 | Coop | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.08× | |
| Risk Appetite | THRILL | 1.32× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.72× | |
| Creativity | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Tradus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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