A data profile of the people who buy, follow and care about Škoda Auto in Switzerland — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 1,065,308 people in Switzerland.
Škoda Auto has an estimated audience of 1,065,308 people in Switzerland. 28.2% are female, 71.8% are male, average age 41.0. Top brand affinities: AutoScout24, Family car, Used car, Car dealership, Czech Republic.
Top brand affinities include AutoScout24, Family car, Used car, with strongest over-indexing on AutoScout24 (3.93× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
The typical Škoda Auto fan in Switzerland is more male, around 41.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Škoda Auto profile in Switzerland.
28.2% are female, 71.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 41.0 |
| Estimated audience size | 1,065,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Octavia | Cars & Mobility | 15.04× | ||
| 02 | Family car | Cars & Mobility | 10.19× | ||
| 03 | Czech Republic | Travel & Leisure | 9.73× | ||
| 04 | Škoda Kodiaq | Cars & Mobility | 8.48× | ||
| 05 | Volkswagen Tiguan | Cars & Mobility | 8.04× | ||
| 06 | Car dealership | Cars & Mobility | 7.37× | ||
| 07 | Used car | Cars & Mobility | 5.79× | ||
| 08 | Hatchback | Cars & Mobility | 5.64× | ||
| 09 | Hybrid electric vehicle | Cars & Mobility | 5.30× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 5.06× | ||
| 11 | Efficient energy use | Technology & Electronics | 4.66× | ||
| 12 | Auto mechanic | Cars & Mobility | 4.30× | ||
| 13 | Used Cars | Cars & Mobility | 4.15× | ||
| 14 | Road | Travel & Leisure | 4.03× | ||
| 15 | Bus | Cars & Mobility | 4.03× | ||
| 16 | AutoScout24 | Cars & Mobility | 3.93× | ||
| 17 | German language | Politics & Society | 2.30× | ||
| 18 | Automobiles | Cars & Mobility | 1.93× | ||
| 19 | Business | Business & Career | 1.81× | ||
| 20 | Tradus | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Sustainability | BALANCE | 0.69× | |
| Social Media Usage | JOY | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.24× | |
| Social Media Usage | JOY | 0.63× | |
| Sustainability | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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