A data profile of the people who buy, follow and care about Solar energy in Switzerland — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 888,399 people in Switzerland.
The average Solar energy fan in Switzerland is 40.3 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include AutoScout24, Sustainable energy, Automotive design, with strongest over-indexing on AutoScout24 (3.39× the country average).
Demographically, the Solar energy audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Solar energy fan in Switzerland is more male, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Solar energy profile in Switzerland.
43.5% are female, 56.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 40.3 |
| Estimated audience size | 888,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Solar energy audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Nidwalden | ~5K | 1.36× | |
| 02 | Canton of Glarus | ~4K | 1.32× | |
| 03 | Appenzell Ausserrhoden | ~5K | 1.29× | |
| 04 | Uri | ~4K | 1.22× | |
| 05 | Solothurn | ~30K | 1.20× | |
| 06 | Canton of Obwalden | ~4K | 1.17× | |
| 07 | Jura | ~7K | 1.12× | |
| 08 | Schaffhausen | ~8K | 1.09× | |
| 09 | Canton of St. Gallen | ~40K | 1.01× | |
| 10 | Schwyz | ~10K | 1.01× | |
| 11 | Canton of Zug | ~10K | 0.99× | |
| 12 | Neuchatel | ~20K | 0.97× | |
| 13 | Aargau | ~50K | 0.94× | |
| 14 | Thurgau | ~20K | 0.93× | |
| 15 | Graubünden | ~20K | 0.92× | |
| 16 | Basel-Landschaft | ~20K | 0.91× | |
| 17 | Vaud | ~80K | 0.90× | |
| 18 | Fribourg | ~30K | 0.87× | |
| 19 | Basel-City | ~30K | 0.85× | |
| 20 | Luzern | ~30K | 0.84× | |
| 21 | Valais | ~30K | 0.84× | |
| 22 | Canton of Bern | ~70K | 0.83× | |
| 23 | Canton of Geneva | ~50K | 0.79× | |
| 24 | Ticino | ~30K | 0.78× | |
| 25 | Canton of Zürich | ~100K | 0.76× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private transport | Cars & Mobility | 8.37× | ||
| 02 | Diesel fuel | Cars & Mobility | 8.12× | ||
| 03 | Automotive design | Business & Career | 7.66× | ||
| 04 | Solar power | Home & Garden | 7.66× | ||
| 05 | Sustainable energy | Home & Garden | 7.59× | ||
| 06 | Traffic | Cars & Mobility | 7.50× | ||
| 07 | Air pollution | Health | 6.99× | ||
| 08 | Solar panel | Home & Garden | 5.37× | ||
| 09 | Tire | Cars & Mobility | 4.67× | ||
| 10 | Used car | Cars & Mobility | 4.66× | ||
| 11 | Auto mechanic | Cars & Mobility | 4.40× | ||
| 12 | Renewable energy | Business & Career | 4.28× | ||
| 13 | Electric car | Cars & Mobility | 4.24× | ||
| 14 | Road | Travel & Leisure | 4.03× | ||
| 15 | Škoda Auto | Cars & Mobility | 3.89× | ||
| 16 | AutoScout24 | Cars & Mobility | 3.39× | ||
| 17 | Business | Business & Career | 1.81× | ||
| 18 | Bild | News | 1.75× | ||
| 19 | Tradus | Business & Career | 1.70× | ||
| 20 | Google Maps | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.87× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Travelling | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Sustainability | BALANCE | 0.76× | |
| Social Media Usage | JOY | 0.90× |
Solar energy has an estimated audience of 888,399 people in Switzerland, concentrated in Canton of Zürich and Vaud.
43.5% of Solar energy fans are female, 56.5% are male, with an average age of 40.3 years.
Solar energy fans show strongest brand affinity for AutoScout24 (3.39×), Sustainable energy (7.59×), and Automotive design (7.66×) over the country average.
Solar energy fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Vaud (reach ~80K), and Canton of Bern (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on Sustainable energy (7.59×), Automotive design (7.66×), Solar power (7.66×), and Used car (4.66×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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