A data profile of the people who buy, follow and care about Solar energy in South Africa — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 1,166,115 people in South Africa.
Solar energy has an estimated audience of 1,166,115 people in South Africa. 39.8% are female, 60.2% are male, average age 40.8. Top brand affinities: Traffic, Used car, Electric car, Automotive design, Tire.
Top brand affinities include Traffic, Used car, Electric car, with strongest over-indexing on Traffic (3.41× the country average).
Demographically, the Solar energy audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Solar energy fan in South Africa is more male, around 40.8 years old, with strong Social Media Usage tendencies and a notable affinity for Traffic.
The key figures that characterise the Solar energy profile in South Africa.
39.8% are female, 60.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 40.8 |
| Estimated audience size | 1,166,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 27% |
of the worldwide Solar energy audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Traffic congestion | Cars & Mobility | 3.45× | ||
| 02 | Traffic | Cars & Mobility | 3.41× | ||
| 03 | Private transport | Cars & Mobility | 3.41× | ||
| 04 | Controlled-access highway | Travel & Leisure | 3.33× | ||
| 05 | Diesel fuel | Cars & Mobility | 3.25× | ||
| 06 | Electric car | Cars & Mobility | 3.18× | ||
| 07 | Automotive design | Business & Career | 3.07× | ||
| 08 | Air pollution | Health | 2.97× | ||
| 09 | Gasoline | Cars & Mobility | 2.82× | ||
| 10 | Land use | Home & Garden | 2.52× | ||
| 11 | Tire | Cars & Mobility | 2.51× | ||
| 12 | Solar panel | Home & Garden | 2.50× | ||
| 13 | Solar power | Home & Garden | 2.39× | ||
| 14 | Internal combustion engine | Cars & Mobility | 2.24× | ||
| 15 | Used car | Cars & Mobility | 2.06× | ||
| 16 | Toyota Hilux | Cars & Mobility | 2.05× | ||
| 17 | Wheel | Cars & Mobility | 1.98× | ||
| 18 | Air conditioning | Technology & Electronics | 1.96× | ||
| 19 | Hatchback | Cars & Mobility | 1.85× | ||
| 20 | Toyota | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Spirituality | BALANCE | 0.46× | |
| Patriotism | CONSERVATISM | 0.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.25× | |
| Travelling | THRILL | 0.38× | |
| Patriotism | CONSERVATISM | 0.43× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.