A data profile of the people who buy, follow and care about Wheel in South Africa — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 1,384,861 people in South Africa.
Wheel has an estimated audience of 1,384,861 people in South Africa. 28.9% are female, 71.1% are male, average age 39.3. Top brand affinities: Used car, Family car, Hatchback, Solar energy, Toyota.
Top brand affinities include Used car, Family car, Hatchback, with strongest over-indexing on Used car (1.92× the country average).
Demographically, the Wheel audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Wheel fan in South Africa is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Wheel profile in South Africa.
28.9% are female, 71.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 39.3 |
| Estimated audience size | 1,384,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 24% |
of the worldwide Wheel audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric vehicle | Cars & Mobility | 2.29× | ||
| 02 | Air pollution | Health | 2.26× | ||
| 03 | Family car | Cars & Mobility | 2.05× | ||
| 04 | Toyota Land Cruiser | Cars & Mobility | 2.04× | ||
| 05 | Solar energy | Home & Garden | 1.98× | ||
| 06 | Toyota Corolla | Cars & Mobility | 1.98× | ||
| 07 | Toyota Hilux | Cars & Mobility | 1.97× | ||
| 08 | City car | Cars & Mobility | 1.94× | ||
| 09 | Used car | Cars & Mobility | 1.92× | ||
| 10 | Suzuki | Cars & Mobility | 1.85× | ||
| 11 | Volkswagen Polo | Cars & Mobility | 1.81× | ||
| 12 | Honda | Cars & Mobility | 1.79× | ||
| 13 | Hatchback | Cars & Mobility | 1.75× | ||
| 14 | Land Rover | Cars & Mobility | 1.63× | ||
| 15 | Hyundai | Cars & Mobility | 1.59× | ||
| 16 | Racing games | Games | 1.57× | ||
| 17 | Car rentals | Cars & Mobility | 1.56× | ||
| 18 | Nissan | Cars & Mobility | 1.56× | ||
| 19 | Sedan (automobile) | Cars & Mobility | 1.54× | ||
| 20 | Toyota | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.16× | |
| Career Orientation | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Social Media Usage | JOY | 0.77× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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