A data profile of the people who buy, follow and care about City car in South Africa — modelled from more than twelve digital signal sources. City car has an estimated audience of 1,003,427 people in South Africa.
City car has an estimated audience of 1,003,427 people in South Africa. 43.8% are female, 56.2% are male, average age 36.7. Top brand affinities: Autotrader, Family car, Mid-size car, Toyota Yaris, Suzuki Swift.
Top brand affinities include Autotrader, Family car, Mid-size car, with strongest over-indexing on Autotrader (7.57× the country average).
Demographically, the City car audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical City car fan in South Africa is more male, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Autotrader.
The key figures that characterise the City car profile in South Africa.
43.8% are female, 56.2% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 36.7 |
| Estimated audience size | 1,003,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 18% |
of the worldwide City car audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 7.3% |
| Germany | 6.0% |
| Japan | 5.5% |
The strongest cross-interests of the City car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nissan Almera | Cars & Mobility | 13.51× | ||
| 02 | Mid-size car | Cars & Mobility | 12.72× | ||
| 03 | Hyundai i30 | Cars & Mobility | 12.42× | ||
| 04 | Toyota Yaris | Cars & Mobility | 12.14× | ||
| 05 | Family car | Cars & Mobility | 10.74× | ||
| 06 | Toyota Camry | Cars & Mobility | 10.14× | ||
| 07 | Kia Rio | Cars & Mobility | 9.10× | ||
| 08 | Suzuki Swift | Cars & Mobility | 7.88× | ||
| 09 | Autotrader | Cars & Mobility | 7.57× | ||
| 10 | Car classification | Cars & Mobility | 6.63× | ||
| 11 | Crossover (automobile) | Cars & Mobility | 6.60× | ||
| 12 | Suzuki | Cars & Mobility | 4.89× | ||
| 13 | Compact car | Cars & Mobility | 4.71× | ||
| 14 | Audio equipment | Technology & Electronics | 4.68× | ||
| 15 | Hatchback | Cars & Mobility | 3.98× | ||
| 16 | Used car | Cars & Mobility | 3.15× | ||
| 17 | FIFA World Cup | Sports | 2.36× | ||
| 18 | Kaizer Chiefs F.C. | Sports | 1.88× | ||
| 19 | TikTok | Internet & Social Media | 1.73× | ||
| 20 | Orlando Pirates | Sports | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.15× | |
| Travelling | THRILL | 1.95× | |
| Patriotism | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.42× | |
| Patriotism | CONSERVATISM | 1.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for City car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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