A data profile of the people who buy, follow and care about Orlando Pirates in South Africa — modelled from more than twelve digital signal sources. Orlando Pirates has an estimated audience of 7,798,569 people in South Africa.
Orlando Pirates has an estimated audience of 7,798,569 people in South Africa. 49.7% are female, 50.3% are male, average age 35.2. Top brand affinities: Manchester City F.C., Manchester United F.C., FIFA World Cup, Premier League, Real Madrid C.F..
Top brand affinities include Manchester City F.C., Manchester United F.C., FIFA World Cup, with strongest over-indexing on Manchester City F.C. (2.61× the country average).
Demographically, the Orlando Pirates audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Orlando Pirates fan in South Africa is balanced, around 35.2 years old, with strong Career Orientation tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Orlando Pirates profile in South Africa.
49.7% are female, 50.3% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 35.2 |
| Estimated audience size | 7,798,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 16% |
of the worldwide Orlando Pirates audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 66.2% |
| Botswana | 4.4% |
| Lesotho | 2.3% |
The strongest cross-interests of the Orlando Pirates audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atalanta B.C. | Sports | 3.76× | ||
| 02 | UEFA Europa League | Sports | 2.81× | ||
| 03 | Manchester City F.C. | Sports | 2.61× | ||
| 04 | Inter Milan | Sports | 2.60× | ||
| 05 | La Liga | Sports | 2.54× | ||
| 06 | Juventus F.C. | Sports | 2.50× | ||
| 07 | Arsenal F.C. | Sports | 2.47× | ||
| 08 | Premier League | Sports | 2.40× | ||
| 09 | Atlético Madrid | Sports | 2.40× | ||
| 10 | FIFA World Cup | Sports | 2.12× | ||
| 11 | UEFA Champions League | Sports | 2.11× | ||
| 12 | Paris Saint-Germain | Sports | 2.11× | ||
| 13 | Chelsea F.C. | Sports | 2.08× | ||
| 14 | Cristiano Ronaldo | Sports | 2.00× | ||
| 15 | Liverpool F.C. | Sports | 1.99× | ||
| 16 | Manchester United F.C. | Sports | 1.87× | ||
| 17 | Real Madrid C.F. | Sports | 1.78× | ||
| 18 | FC Barcelona | Sports | 1.76× | ||
| 19 | Family car | Cars & Mobility | 1.66× | ||
| 20 | Hatchback | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Quality Awareness | PREMIUM | 1.21× | |
| Luxury Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Tradition | CONSERVATISM | 0.73× | |
| Extroversion | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Orlando Pirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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