A data profile of the people who buy, follow and care about Inter Milan in South Africa — modelled from more than twelve digital signal sources. Inter Milan has an estimated audience of 1,164,294 people in South Africa.
Inter Milan has an estimated audience of 1,164,294 people in South Africa. 22.6% are female, 77.4% are male, average age 30.9. Top brand affinities: Manchester City F.C., Paris Saint-Germain, Atlético Madrid, Aston Villa F.C., Manchester United F.C..
Top brand affinities include Manchester City F.C., Paris Saint-Germain, Atlético Madrid, with strongest over-indexing on Manchester City F.C. (5.84× the country average).
Demographically, the Inter Milan audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Inter Milan fan in South Africa is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Inter Milan profile in South Africa.
22.6% are female, 77.4% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 30.9 |
| Estimated audience size | 1,164,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 7% | |
| 50+ | 10% |
of the worldwide Inter Milan audience comes from South Africa.
| Country | Share |
|---|---|
| Italy | 19.0% |
| Indonesia | 7.4% |
| United States | 5.6% |
The strongest cross-interests of the Inter Milan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 13.00× | ||
| 02 | A.S. Roma | Sports | 11.05× | ||
| 03 | Leicester City F.C. | Sports | 10.89× | ||
| 04 | Borussia Dortmund | Sports | 10.75× | ||
| 05 | West Ham United F.C. | Sports | 10.46× | ||
| 06 | Atlético Madrid | Sports | 10.40× | ||
| 07 | Aston Villa F.C. | Sports | 10.20× | ||
| 08 | Marcus Rashford | Sports | 10.00× | ||
| 09 | AS Monaco FC | Sports | 9.50× | ||
| 10 | FIFA Club World Cup | Sports | 9.24× | ||
| 11 | A.C. Milan | Sports | 8.23× | ||
| 12 | Paris Saint-Germain | Sports | 7.50× | ||
| 13 | La Liga | Sports | 6.50× | ||
| 14 | Manchester City F.C. | Sports | 5.84× | ||
| 15 | Sofascore | Sports | 5.74× | ||
| 16 | FC Bayern Munich | Sports | 5.60× | ||
| 17 | Real Madrid C.F. | Sports | 3.47× | ||
| 18 | Manchester United F.C. | Sports | 3.42× | ||
| 19 | Orlando Pirates | Sports | 2.60× | ||
| 20 | Kaizer Chiefs F.C. | Sports | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.91× | |
| Social Media Usage | JOY | 1.62× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.42× | |
| Spirituality | BALANCE | 0.67× | |
| Travelling | THRILL | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Inter Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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