A data profile of the people who buy, follow and care about Manchester City F.C. in South Africa — modelled from more than twelve digital signal sources. Manchester City F.C. has an estimated audience of 4,883,659 people in South Africa.
Manchester City F.C. has an estimated audience of 4,883,659 people in South Africa. 24.7% are female, 75.3% are male, average age 32.2. Top brand affinities: Manchester United F.C., Kaizer Chiefs F.C., Orlando Pirates, Sofascore, Real Madrid C.F..
Top brand affinities include Manchester United F.C., Kaizer Chiefs F.C., Orlando Pirates, with strongest over-indexing on Manchester United F.C. (4.0× the country average).
Demographically, the Manchester City F.C. audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Manchester City F.C. fan in South Africa is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Manchester City F.C. profile in South Africa.
24.7% are female, 75.3% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 32.2 |
| Estimated audience size | 4,883,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 13% |
of the worldwide Manchester City F.C. audience comes from South Africa.
| Country | Share |
|---|---|
| United Kingdom | 9.9% |
| United States | 7.4% |
| Brazil | 5.9% |
The strongest cross-interests of the Manchester City F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin De Bruyne | Sports | 13.67× | ||
| 02 | Leicester City F.C. | Sports | 8.80× | ||
| 03 | Marcus Rashford | Sports | 7.94× | ||
| 04 | Borussia Dortmund | Sports | 7.50× | ||
| 05 | Aston Villa F.C. | Sports | 7.29× | ||
| 06 | Atlético Madrid | Sports | 6.90× | ||
| 07 | Arsenal F.C. | Sports | 6.19× | ||
| 08 | A.C. Milan | Sports | 5.25× | ||
| 09 | Inter Milan | Sports | 5.21× | ||
| 10 | Paris Saint-Germain | Sports | 5.17× | ||
| 11 | Sofascore | Sports | 4.80× | ||
| 12 | FC Bayern Munich | Sports | 4.71× | ||
| 13 | Premier League | Sports | 4.06× | ||
| 14 | Liverpool F.C. | Sports | 4.06× | ||
| 15 | Soccer-Laduma | Sports | 4.05× | ||
| 16 | Manchester United F.C. | Sports | 4.00× | ||
| 17 | Real Madrid C.F. | Sports | 3.31× | ||
| 18 | FIFA World Cup | Sports | 2.65× | ||
| 19 | Orlando Pirates | Sports | 2.61× | ||
| 20 | Kaizer Chiefs F.C. | Sports | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Social Media Usage | JOY | 1.01× | |
| Travelling | THRILL | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.43× | |
| Spirituality | BALANCE | 0.44× | |
| Travelling | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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