A data profile of the people who buy, follow and care about Real Madrid C.F. in South Africa — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 4,183,298 people in South Africa.
Real Madrid C.F. has an estimated audience of 4,183,298 people in South Africa. 28.9% are female, 71.1% are male, average age 32.4. Top brand affinities: Manchester City F.C., Kaizer Chiefs F.C., Manchester United F.C., Orlando Pirates, Premier League.
Top brand affinities include Manchester City F.C., Kaizer Chiefs F.C., Manchester United F.C., with strongest over-indexing on Manchester City F.C. (2.56× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Real Madrid C.F. fan in South Africa is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Real Madrid C.F. profile in South Africa.
28.9% are female, 71.1% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 32.4 |
| Estimated audience size | 4,183,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 13% |
of the worldwide Real Madrid C.F. audience comes from South Africa.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| United States | 7.6% |
| Spain | 7.4% |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jude Bellingham | Sports | 4.11× | ||
| 02 | Juventus F.C. | Sports | 3.49× | ||
| 03 | La Liga | Sports | 2.84× | ||
| 04 | Manchester City F.C. | Sports | 2.56× | ||
| 05 | Atlético Madrid | Sports | 2.52× | ||
| 06 | Lamine Yamal | Sports | 2.50× | ||
| 07 | Inter Milan | Sports | 2.40× | ||
| 08 | Cristiano Ronaldo | Sports | 2.33× | ||
| 09 | Paris Saint-Germain | Sports | 2.29× | ||
| 10 | Soccer-Laduma | Sports | 2.27× | ||
| 11 | Sofascore | Sports | 2.17× | ||
| 12 | Premier League | Sports | 2.11× | ||
| 13 | FC Bayern Munich | Sports | 2.02× | ||
| 14 | Manchester United F.C. | Sports | 1.99× | ||
| 15 | Mamelodi Sundowns F.C. | Sports | 1.84× | ||
| 16 | UEFA Champions League | Sports | 1.79× | ||
| 17 | Orlando Pirates | Sports | 1.78× | ||
| 18 | Kaizer Chiefs F.C. | Sports | 1.71× | ||
| 19 | FC Barcelona | Sports | 1.70× | ||
| 20 | SABC 1 | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.24× | |
| Spirituality | BALANCE | 0.50× | |
| Travelling | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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