Rascasse Audience Intelligence

Kaizer Chiefs F.C. Audience in South Africa

A data profile of the people who buy, follow and care about Kaizer Chiefs F.C. in South Africa — modelled from more than twelve digital signal sources. Kaizer Chiefs F.C. has an estimated audience of 10,090,289 people in South Africa.

#1among Soccer in South Africa
#1among Team in South Africa
#1in Sports

Kaizer Chiefs F.C. has an estimated audience of 10,090,289 people in South Africa. 45.7% are female, 54.3% are male, average age 36.7. Top brand affinities: Manchester City F.C., Manchester United F.C., Real Madrid C.F., FIFA World Cup, Premier League.

Top brand affinities include Manchester City F.C., Manchester United F.C., Real Madrid C.F., with strongest over-indexing on Manchester City F.C. (2.31× the country average).

Demographically, the Kaizer Chiefs F.C. audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

The typical Kaizer Chiefs F.C. fan in South Africa is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Manchester City F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Kaizer Chiefs F.C. profile in South Africa.

Audience size
10.1M
in South Africa
Gender
45.7%♀
54.3% male
Age
36.7
average years
Country rank
#8
Team in South Africa
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kaizer Chiefs F.C. fans

45.7% are female, 54.3% are male, average age 36.7.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Kaizer Chiefs F.C. audience in South Africa
MetricValue
Female45.7%
Male54.3%
Average age36.7
Estimated audience size10,090,289
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Kaizer Chiefs F.C. audience in South Africa
Age bracketShare%
16-1923%
20-2926%
30-3920%
40-4911%
50+19%
Fig. 04

Worldwide distribution

85.2%

of the worldwide Kaizer Chiefs F.C. audience comes from South Africa.

Worldwide audience distribution share by country for Kaizer Chiefs F.C.
CountryShare
South Africa85.2%
Botswana2.8%
Lesotho1.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kaizer Chiefs F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kaizer Chiefs F.C. audience
#·InterestCategoryAffinity×
01Atalanta B.C.Sports3.36×
02UEFA Europa LeagueSports2.49×
03Juventus F.C.Sports2.41×
04La LigaSports2.36×
05Manchester City F.C.Sports2.31×
06Inter MilanSports2.31×
07Arsenal F.C.Sports2.28×
08Premier LeagueSports2.14×
09Atlético MadridSports2.14×
10Paris Saint-GermainSports2.05×
11Chelsea F.C.Sports1.90×
12City carCars & Mobility1.88×
13FIFA World CupSports1.85×
14UEFA Champions LeagueSports1.85×
15Cristiano RonaldoSports1.85×
16Liverpool F.C.Sports1.84×
17Manchester United F.C.Sports1.76×
18Real Madrid C.F.Sports1.71×
19FC BarcelonaSports1.71×
20Family carCars & Mobility1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kaizer Chiefs F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kaizer Chiefs F.C. audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.26×
Quality AwarenessPREMIUM1.25×
Luxury OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kaizer Chiefs F.C. audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.71×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in South Africa

See Kaizer Chiefs F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Kaizer Chiefs F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →