A data profile of the people who buy, follow and care about UEFA Champions League in South Africa — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 2,080,888 people in South Africa.
UEFA Champions League has an estimated audience of 2,080,888 people in South Africa. 31.0% are female, 69.0% are male, average age 33.9. Top brand affinities: Manchester City F.C., Manchester United F.C., Orlando Pirates, Kaizer Chiefs F.C., Sofascore.
Top brand affinities include Manchester City F.C., Manchester United F.C., Orlando Pirates, with strongest over-indexing on Manchester City F.C. (3.33× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Travelling.
The typical UEFA Champions League fan in South Africa is more male, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the UEFA Champions League profile in South Africa.
31.0% are female, 69.0% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 33.9 |
| Estimated audience size | 2,080,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 15% |
of the worldwide UEFA Champions League audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 3.82× | ||
| 02 | Sofascore | Sports | 3.75× | ||
| 03 | La Liga | Sports | 3.45× | ||
| 04 | Pedro | Sports | 3.37× | ||
| 05 | Manchester City F.C. | Sports | 3.33× | ||
| 06 | FC Bayern Munich | Sports | 3.29× | ||
| 07 | Premier League | Sports | 3.25× | ||
| 08 | Atlético Madrid | Sports | 3.10× | ||
| 09 | Inter Milan | Sports | 3.00× | ||
| 10 | FIFA World Cup | Sports | 2.91× | ||
| 11 | Cristiano Ronaldo | Sports | 2.91× | ||
| 12 | Manchester United F.C. | Sports | 2.85× | ||
| 13 | Soccer-Laduma | Sports | 2.84× | ||
| 14 | Liverpool F.C. | Sports | 2.78× | ||
| 15 | Paris Saint-Germain | Sports | 2.56× | ||
| 16 | FC Barcelona | Sports | 2.54× | ||
| 17 | Real Madrid C.F. | Sports | 2.41× | ||
| 18 | Orlando Pirates | Sports | 2.11× | ||
| 19 | Mamelodi Sundowns F.C. | Sports | 2.09× | ||
| 20 | Kaizer Chiefs F.C. | Sports | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Travelling | THRILL | 0.97× | |
| Social Media Usage | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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