A data profile of the people who buy, follow and care about UEFA Champions League in Switzerland — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 2,007,298 people in Switzerland.
The average UEFA Champions League fan in Switzerland is 36.0 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include FIFA World Cup, Soccer, Real Madrid C.F., with strongest over-indexing on FIFA World Cup (2.14× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical UEFA Champions League fan in Switzerland is more male, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the UEFA Champions League profile in Switzerland.
28.9% are female, 71.1% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 36.0 |
| Estimated audience size | 2,007,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide UEFA Champions League audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~600K | 1.79× | |
| 02 | Ticino | ~100K | 1.75× | |
| 03 | Basel-City | ~100K | 1.58× | |
| 04 | Aargau | ~200K | 1.49× | |
| 05 | Canton of Bern | ~300K | 1.39× | |
| 06 | Canton of St. Gallen | ~100K | 1.35× | |
| 07 | Luzern | ~100K | 1.34× | |
| 08 | Basel-Landschaft | ~60K | 1.28× | |
| 09 | Vaud | ~200K | 1.23× | |
| 10 | Thurgau | ~60K | 1.21× | |
| 11 | Canton of Geneva | ~200K | 1.17× | |
| 12 | Solothurn | ~60K | 1.14× | |
| 13 | Graubünden | ~50K | 1.02× | |
| 14 | Schaffhausen | ~20K | 0.94× | |
| 15 | Schwyz | ~30K | 0.89× | |
| 16 | Valais | ~70K | 0.88× | |
| 17 | Canton of Zug | ~20K | 0.88× | |
| 18 | Fribourg | ~60K | 0.85× | |
| 19 | Appenzell Ausserrhoden | ~6K | 0.63× | |
| 20 | Neuchatel | ~30K | 0.62× | |
| 21 | Canton of Glarus | ~4K | 0.61× | |
| 22 | Canton of Nidwalden | ~4K | 0.55× | |
| 23 | Uri | ~3K | 0.47× | |
| 24 | Canton of Obwalden | ~4K | 0.46× | |
| 25 | Jura | ~6K | 0.45× | |
| 26 | Appenzell Innerrhoden | ~1K | 0.41× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 2.99× | ||
| 02 | Manchester City F.C. | Sports | 2.91× | ||
| 03 | Tottenham Hotspur F.C. | Sports | 2.81× | ||
| 04 | Serie A | Sports | 2.71× | ||
| 05 | A.C. Milan | Sports | 2.66× | ||
| 06 | Chelsea F.C. | Sports | 2.64× | ||
| 07 | Bundesliga | Sports | 2.56× | ||
| 08 | Manchester United F.C. | Sports | 2.49× | ||
| 09 | Premier League | Sports | 2.47× | ||
| 10 | Juventus F.C. | Sports | 2.37× | ||
| 11 | La Liga | Sports | 2.32× | ||
| 12 | Liverpool F.C. | Sports | 2.30× | ||
| 13 | FIFA World Cup 2026 | Sports | 2.23× | ||
| 14 | Cristiano Ronaldo | Sports | 2.23× | ||
| 15 | Real Madrid C.F. | Sports | 2.20× | ||
| 16 | FIFA World Cup | Sports | 2.14× | ||
| 17 | Soccer | Sports | 1.99× | ||
| 18 | FC Barcelona | Sports | 1.80× | ||
| 19 | FC Bayern Munich | Sports | 1.73× | ||
| 20 | FC Basel | Sports | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.12× | |
| Social Media Usage | JOY | 0.84× | |
| Patriotism | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.71× |
UEFA Champions League has an estimated audience of 2,007,298 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
28.9% of UEFA Champions League fans are female, 71.1% are male, with an average age of 36.0 years.
UEFA Champions League fans show strongest brand affinity for FIFA World Cup (2.14×), Soccer (1.99×), and Real Madrid C.F. (2.2×) over the country average.
UEFA Champions League fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Canton of Bern (reach ~300K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on Soccer (1.99×), Real Madrid C.F. (2.2×), Serie A (2.71×), and UEFA Europa League (2.99×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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