A data profile of the people who buy, follow and care about UEFA Champions League in Australia — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 2,533,930 people in Australia.
The average UEFA Champions League fan in Australia is 37.9 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Manchester United F.C., with strongest over-indexing on FIFA World Cup 2026 (2.64× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical UEFA Champions League fan in Australia is more male, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the UEFA Champions League profile in Australia.
21.3% are female, 78.7% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 37.9 |
| Estimated audience size | 2,533,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide UEFA Champions League audience comes from Australia.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.29× | |
| 02 | Australian Capital Territory | ~60K | 1.15× | |
| 03 | Victoria | ~800K | 1.08× | |
| 04 | Northern Territory | ~20K | 1.05× | |
| 05 | South Australia | ~200K | 1.02× | |
| 06 | Western Australia | ~300K | 0.89× | |
| 07 | Queensland | ~500K | 0.78× | |
| 08 | Tasmania | ~40K | 0.74× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 4.69× | ||
| 02 | Manchester City F.C. | Sports | 4.51× | ||
| 03 | FC Bayern Munich | Sports | 4.49× | ||
| 04 | A.C. Milan | Sports | 4.38× | ||
| 05 | Bundesliga | Sports | 4.33× | ||
| 06 | Serie A | Sports | 4.02× | ||
| 07 | Major League Soccer | Sports | 3.94× | ||
| 08 | Real Madrid C.F. | Sports | 3.48× | ||
| 09 | Chelsea F.C. | Sports | 3.46× | ||
| 10 | Manchester United F.C. | Sports | 3.20× | ||
| 11 | Premier League | Sports | 3.05× | ||
| 12 | Liverpool F.C. | Sports | 3.02× | ||
| 13 | NBA playoffs | Sports | 2.95× | ||
| 14 | NBA Finals | Sports | 2.75× | ||
| 15 | FIFA World Cup 2026 | Sports | 2.64× | ||
| 16 | FIFA World Cup | Sports | 2.60× | ||
| 17 | FC Barcelona | Sports | 2.60× | ||
| 18 | Team sport | Sports | 1.71× | ||
| 19 | TikTok | Internet & Social Media | 1.52× | ||
| 20 | Ultimate Fighting Championship | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Luxury Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.60× | |
| Quality Awareness | PREMIUM | 0.67× | |
| Convenience Orientation | PREMIUM | 0.69× |
UEFA Champions League has an estimated audience of 2,533,930 people in Australia, concentrated in New South Wales and Victoria.
21.3% of UEFA Champions League fans are female, 78.7% are male, with an average age of 37.9 years.
UEFA Champions League fans show strongest brand affinity for FIFA World Cup 2026 (2.64×), FIFA World Cup (2.6×), and Manchester United F.C. (3.2×) over the country average.
UEFA Champions League fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on FIFA World Cup (2.6×), Manchester United F.C. (3.2×), Manchester City F.C. (4.51×), and Premier League (3.05×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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