A data profile of the people who buy, follow and care about FC Barcelona in Australia — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 1,953,655 people in Australia.
The average FC Barcelona fan in Australia is 38.4 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include FIFA World Cup 2026, FIFA World Cup, UEFA Champions League, with strongest over-indexing on FIFA World Cup 2026 (3.53× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical FC Barcelona fan in Australia is more male, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the FC Barcelona profile in Australia.
37.8% are female, 62.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 38.4 |
| Estimated audience size | 1,953,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide FC Barcelona audience comes from Australia.
| Country | Share |
|---|---|
| United States | 10.6% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~900K | 1.29× | |
| 02 | Australian Capital Territory | ~50K | 1.09× | |
| 03 | Victoria | ~600K | 1.07× | |
| 04 | Northern Territory | ~20K | 1.04× | |
| 05 | South Australia | ~200K | 1.02× | |
| 06 | Western Australia | ~200K | 0.95× | |
| 07 | Queensland | ~400K | 0.79× | |
| 08 | Tasmania | ~30K | 0.75× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lionel Messi | Sports | 5.67× | ||
| 02 | Lamine Yamal | Sports | 5.61× | ||
| 03 | Neymar | Sports | 5.22× | ||
| 04 | Bundesliga | Sports | 5.20× | ||
| 05 | A.C. Milan | Sports | 4.89× | ||
| 06 | Serie A | Sports | 4.83× | ||
| 07 | UEFA Europa League | Sports | 4.72× | ||
| 08 | UEFA Champions League | Sports | 4.68× | ||
| 09 | FC Bayern Munich | Sports | 4.51× | ||
| 10 | Juventus F.C. | Sports | 4.42× | ||
| 11 | Manchester United F.C. | Sports | 4.37× | ||
| 12 | La Liga | Sports | 4.36× | ||
| 13 | Chelsea F.C. | Sports | 4.23× | ||
| 14 | Manchester City F.C. | Sports | 4.21× | ||
| 15 | Cristiano Ronaldo | Sports | 4.19× | ||
| 16 | FIFA World Cup | Sports | 4.18× | ||
| 17 | Liverpool F.C. | Sports | 3.88× | ||
| 18 | FIFA World Cup 2026 | Sports | 3.53× | ||
| 19 | Real Madrid C.F. | Sports | 3.40× | ||
| 20 | Premier League | Sports | 3.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.20× | |
| Mindfulness | BALANCE | 1.19× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× |
FC Barcelona has an estimated audience of 1,953,655 people in Australia, concentrated in New South Wales and Victoria.
37.8% of FC Barcelona fans are female, 62.2% are male, with an average age of 38.4 years.
FC Barcelona fans show strongest brand affinity for FIFA World Cup 2026 (3.53×), FIFA World Cup (4.18×), and UEFA Champions League (4.68×) over the country average.
FC Barcelona fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~600K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on FIFA World Cup (4.18×), UEFA Champions League (4.68×), Manchester United F.C. (4.37×), and Premier League (3.22×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.