A data profile of the people who buy, follow and care about FIFA World Cup 2026 in Australia — modelled from more than twelve digital signal sources. FIFA World Cup 2026 has an estimated audience of 19,869,359 people in Australia.
The average FIFA World Cup 2026 fan in Australia is 36.4 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the FIFA World Cup 2026 profile in Australia.
20.1% are female, 79.9% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 36.4 |
| Estimated audience size | 19,869,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide FIFA World Cup 2026 audience comes from Australia.
| Country | Share |
|---|---|
| United States | 47.6% |
| India | 18.9% |
| Canada | 8.3% |
Where the FIFA World Cup 2026 audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~7M | 1.26× | |
| 02 | Australian Capital Territory | ~400K | 1.13× | |
| 03 | Victoria | ~6M | 1.02× | |
| 04 | Western Australia | ~2.5M | 1.02× | |
| 05 | Northern Territory | ~200K | 0.98× | |
| 06 | South Australia | ~1.5M | 0.97× | |
| 07 | Queensland | ~4M | 0.88× | |
| 08 | Tasmania | ~400K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for FIFA World Cup 2026. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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