A data profile of the people who buy, follow and care about Ultimate Fighting Championship in Australia — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 5,110,868 people in Australia.
The average Ultimate Fighting Championship fan in Australia is 37.7 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Mixed martial arts, Team sport, Combat sport, with strongest over-indexing on Mixed martial arts (2.3× the country average).
Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Ultimate Fighting Championship fan in Australia is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Ultimate Fighting Championship profile in Australia.
27.2% are female, 72.8% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 37.7 |
| Estimated audience size | 5,110,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Ultimate Fighting Championship audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 6.6% |
| United Kingdom | 6.0% |
Where the Ultimate Fighting Championship audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~800K | 1.35× | |
| 02 | New South Wales | ~2M | 1.16× | |
| 03 | Queensland | ~1.5M | 1.11× | |
| 04 | Victoria | ~1.5M | 1.03× | |
| 05 | Northern Territory | ~40K | 0.94× | |
| 06 | South Australia | ~300K | 0.86× | |
| 07 | Tasmania | ~90K | 0.81× | |
| 08 | Australian Capital Territory | ~80K | 0.75× |
The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grappling | Sports | 2.63× | ||
| 02 | Conor McGregor | Sports | 2.54× | ||
| 03 | Judo | Sports | 2.36× | ||
| 04 | Mixed martial arts | Sports | 2.30× | ||
| 05 | Combat sport | Sports | 2.18× | ||
| 06 | Self-defense | Sports | 2.15× | ||
| 07 | Wrestling | Sports | 2.06× | ||
| 08 | Fox Sports | Movies & TV | 2.00× | ||
| 09 | Las Vegas | Travel & Leisure | 1.85× | ||
| 10 | Martial arts | Sports | 1.81× | ||
| 11 | Sydney Tools | Shopping | 1.78× | ||
| 12 | Boxing | Sports | 1.77× | ||
| 13 | Ladbrokes | Games | 1.72× | ||
| 14 | Wild fisheries | Travel & Leisure | 1.66× | ||
| 15 | Fox Sports (Australia) | Sports | 1.62× | ||
| 16 | Spearfishing | Sports | 1.62× | ||
| 17 | Super Rugby | Sports | 1.62× | ||
| 18 | Rugby union | Sports | 1.55× | ||
| 19 | Team sport | Sports | 1.54× | ||
| 20 | Golf ball | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Risk Appetite | THRILL | 1.11× | |
| Sports Activity | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.61× | |
| Quality Awareness | PREMIUM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.69× |
Ultimate Fighting Championship has an estimated audience of 5,110,868 people in Australia, concentrated in New South Wales and Victoria.
27.2% of Ultimate Fighting Championship fans are female, 72.8% are male, with an average age of 37.7 years.
Ultimate Fighting Championship fans show strongest brand affinity for Mixed martial arts (2.3×), Team sport (1.54×), and Combat sport (2.18×) over the country average.
Ultimate Fighting Championship fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Ultimate Fighting Championship itself, the audience over-indexes on Team sport (1.54×), Combat sport (2.18×), Rugby union (1.55×), and Martial arts (1.81×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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