A data profile of the people who buy, follow and care about FIFA World Cup in Australia — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 8,235,180 people in Australia.
The average FIFA World Cup fan in Australia is 37.7 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include FIFA World Cup 2026, National Rugby League, Team sport, with strongest over-indexing on FIFA World Cup 2026 (5.22× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical FIFA World Cup fan in Australia is more male, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the FIFA World Cup profile in Australia.
28.4% are female, 71.6% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 37.7 |
| Estimated audience size | 8,235,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide FIFA World Cup audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~3.5M | 1.26× | |
| 02 | Australian Capital Territory | ~200K | 1.15× | |
| 03 | Victoria | ~2.5M | 1.10× | |
| 04 | Western Australia | ~1M | 1.06× | |
| 05 | South Australia | ~600K | 0.97× | |
| 06 | Northern Territory | ~70K | 0.93× | |
| 07 | Queensland | ~1.5M | 0.86× | |
| 08 | Tasmania | ~100K | 0.78× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA Women's World Cup | Sports | 5.58× | ||
| 02 | Sydney FC | Sports | 5.25× | ||
| 03 | FIFA World Cup 2026 | Sports | 5.22× | ||
| 04 | Matildas | Sports | 4.24× | ||
| 05 | A-League | Sports | 4.08× | ||
| 06 | Real Madrid C.F. | Sports | 2.83× | ||
| 07 | UEFA Champions League | Sports | 2.63× | ||
| 08 | Premier League | Sports | 2.56× | ||
| 09 | Manchester United F.C. | Sports | 2.42× | ||
| 10 | Accor Stadium | Sports | 2.40× | ||
| 11 | Team sport | Sports | 2.15× | ||
| 12 | Alex de Minaur | Sports | 2.00× | ||
| 13 | Rugby union | Sports | 1.97× | ||
| 14 | National Rugby League | Sports | 1.70× | ||
| 15 | Adventure | Travel & Leisure | 1.67× | ||
| 16 | Video games | Games | 1.65× | ||
| 17 | Gmail | Internet & Social Media | 1.64× | ||
| 18 | Ultimate Fighting Championship | Sports | 1.60× | ||
| 19 | NBA | Sports | 1.53× | ||
| 20 | Competition | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.23× | |
| Risk Appetite | THRILL | 1.19× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Community Orientation | OPEN | 0.71× | |
| Extroversion | THRILL | 0.73× |
FIFA World Cup has an estimated audience of 8,235,180 people in Australia, concentrated in New South Wales and Victoria.
28.4% of FIFA World Cup fans are female, 71.6% are male, with an average age of 37.7 years.
FIFA World Cup fans show strongest brand affinity for FIFA World Cup 2026 (5.22×), National Rugby League (1.7×), and Team sport (2.15×) over the country average.
FIFA World Cup fans in Australia are most concentrated in New South Wales (reach ~3.5M), Victoria (reach ~2.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on National Rugby League (1.7×), Team sport (2.15×), Video games (1.65×), and Adventure (1.67×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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