Rascasse Audience Intelligence

Team sport Audience in Australia

A data profile of the people who buy, follow and care about Team sport in Australia — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 5,610,000 people in Australia.

#215among Topic in Australia
#18in Sports

Team sport has an estimated audience of 5,610,000 people in Australia. Top brand affinities: FIFA World Cup, NBA, Ultimate Fighting Championship, Foot Locker, Sports betting.

Top brand affinities include FIFA World Cup, NBA, Ultimate Fighting Championship, with strongest over-indexing on FIFA World Cup (2.15× the country average).

The typical Team sport fan in Australia shows strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Team sport profile in Australia.

Audience size
5.6M
in Australia
Country rank
#310
Topic in Australia
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Australia
MetricValue
Estimated audience size5,610,000
Fig. 04

Worldwide distribution

2.6%

of the worldwide Team sport audience comes from Australia.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01FIFA World CupSports2.15×
02Sports bettingGames2.15×
03BoxingSports2.15×
04Manchester City F.C.Sports2.15×
05US Open (tennis)Sports2.15×
06Foot LockerShopping2.10×
07Brisbane BroncosSports2.10×
08Brisbane LionsSports1.94×
09Pay televisionMovies & TV1.83×
10PGA TourSports1.82×
11Manchester United F.C.Sports1.71×
12UEFA Champions LeagueSports1.71×
13New BalanceFashion & Accessoires1.67×
14Premier LeagueSports1.65×
15JD SportsShopping1.64×
16NBASports1.62×
17Ultimate Fighting ChampionshipSports1.54×
18Mixed martial artsSports1.54×
19VolleyballSports1.52×
20AFL Grand FinalSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Convenience OrientationPREMIUM1.15×
SpiritualityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
SustainabilityBALANCE0.73×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Australia

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Australia who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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