Rascasse Audience Intelligence

Team sport Audience in Poland

A data profile of the people who buy, follow and care about Team sport in Poland — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 3,235,555 people in Poland.

#238among Topic in Poland
#23in Sports

Team sport has an estimated audience of 3,235,555 people in Poland. Top brand affinities: FC Barcelona, UEFA Champions League, Manchester United F.C., Robert Lewandowski, La Liga.

Top brand affinities include FC Barcelona, UEFA Champions League, Manchester United F.C., with strongest over-indexing on FC Barcelona (2.51× the country average).

The typical Team sport fan in Poland shows strong Spirituality tendencies and a notable affinity for FC Barcelona.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Team sport profile in Poland.

Audience size
3.2M
in Poland
Country rank
#362
Topic in Poland
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Poland
MetricValue
Estimated audience size3,235,555
Fig. 04

Worldwide distribution

1.5%

of the worldwide Team sport audience comes from Poland.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01La LigaSports3.43×
02BundesligaSports3.43×
03Paris Saint-GermainSports3.43×
04A.C. MilanSports3.43×
05Juventus F.C.Sports3.37×
06UEFA Europa LeagueSports3.32×
07Liverpool F.C.Sports3.09×
08Serie ASports3.05×
09Manchester United F.C.Sports2.99×
10Premier LeagueSports2.88×
11Manchester City F.C.Sports2.71×
12UEFA Champions LeagueSports2.70×
13SnapchatInternet & Social Media2.63×
14Cristiano RonaldoSports2.54×
15FC BarcelonaSports2.51×
16Robert LewandowskiSports2.46×
17Counter-Strike: Global OffensiveGames2.35×
18Real Madrid C.F.Sports2.32×
19EkstraklasaSports2.07×
20Pay televisionMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.22×
Risk AppetiteTHRILL1.16×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Design AffinityPREMIUM0.63×
DIY MentalityTHRILL0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Poland

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Poland who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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