A data profile of the people who buy, follow and care about Manchester United F.C. in Poland — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 2,497,548 people in Poland.
Manchester United F.C. has an estimated audience of 2,497,548 people in Poland. 24.7% are female, 75.3% are male, average age 31.7. Top brand affinities: Reading, Clothing, Movies, Team sport, FC Barcelona.
Top brand affinities include Reading, Clothing, Movies, with strongest over-indexing on Reading (1.67× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Healthy Lifestyle, Social Media Usage.
The typical Manchester United F.C. fan in Poland is more male, around 31.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Reading.
The key figures that characterise the Manchester United F.C. profile in Poland.
24.7% are female, 75.3% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 31.7 |
| Estimated audience size | 2,497,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 11% |
of the worldwide Manchester United F.C. audience comes from Poland.
| Country | Share |
|---|---|
| United Kingdom | 12.8% |
| United States | 7.1% |
| Indonesia | 5.6% |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marcus Rashford | Sports | 10.72× | ||
| 02 | Marc-André ter Stegen | Sports | 6.60× | ||
| 03 | Sofascore | Sports | 4.52× | ||
| 04 | Transfermarkt | Sports | 3.97× | ||
| 05 | Team sport | Sports | 2.99× | ||
| 06 | La Liga | Sports | 2.96× | ||
| 07 | Jagiellonia Białystok | Sports | 2.73× | ||
| 08 | Fishing reel | Sports | 2.68× | ||
| 09 | Lamine Yamal | Sports | 2.50× | ||
| 10 | Betclic | Games | 2.45× | ||
| 11 | Ekstraklasa | Sports | 2.00× | ||
| 12 | UEFA Champions League | Sports | 2.00× | ||
| 13 | Lech Poznań | Sports | 1.92× | ||
| 14 | TVP Sport | Sports | 1.78× | ||
| 15 | Wisła Kraków | Sports | 1.77× | ||
| 16 | FC Barcelona | Sports | 1.73× | ||
| 17 | Reading | Literature | 1.67× | ||
| 18 | Movies | Movies & TV | 1.56× | ||
| 19 | Outdoor recreation | Sports | 1.55× | ||
| 20 | Clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27× | |
| Social Media Usage | JOY | 1.27× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.24× | |
| Quality Awareness | PREMIUM | 0.46× | |
| Sustainability | BALANCE | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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