A data profile of the people who buy, follow and care about Real Madrid C.F. in Poland — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 1,711,757 people in Poland.
Real Madrid C.F. has an estimated audience of 1,711,757 people in Poland. 30.6% are female, 69.4% are male, average age 32.7. Top brand affinities: FC Barcelona, Soccer, UEFA Champions League, Ekstraklasa, Team sport.
Top brand affinities include FC Barcelona, Soccer, UEFA Champions League, with strongest over-indexing on FC Barcelona (2.41× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Social Media Usage, Need for Security.
The typical Real Madrid C.F. fan in Poland is more male, around 32.7 years old, with strong Social Media Usage tendencies and a notable affinity for FC Barcelona.
The key figures that characterise the Real Madrid C.F. profile in Poland.
30.6% are female, 69.4% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 32.7 |
| Estimated audience size | 1,711,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 12% |
of the worldwide Real Madrid C.F. audience comes from Poland.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| United States | 7.6% |
| Spain | 7.4% |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sofascore | Sports | 2.95× | ||
| 02 | UEFA Europa League | Sports | 2.92× | ||
| 03 | Premier League | Sports | 2.77× | ||
| 04 | Cristiano Ronaldo | Sports | 2.74× | ||
| 05 | UEFA Champions League | Sports | 2.71× | ||
| 06 | Manchester United F.C. | Sports | 2.42× | ||
| 07 | FC Barcelona | Sports | 2.41× | ||
| 08 | La Liga | Sports | 2.35× | ||
| 09 | Team sport | Sports | 2.32× | ||
| 10 | Lamine Yamal | Sports | 2.26× | ||
| 11 | Soccer | Sports | 2.14× | ||
| 12 | Ekstraklasa | Sports | 2.14× | ||
| 13 | EA Sports FC | Games | 2.12× | ||
| 14 | TVP Sport | Sports | 2.04× | ||
| 15 | Betclic | Games | 1.91× | ||
| 16 | Wisła Kraków | Sports | 1.90× | ||
| 17 | Adventure | Travel & Leisure | 1.88× | ||
| 18 | Robert Lewandowski | Sports | 1.71× | ||
| 19 | Transport | Cars & Mobility | 1.65× | ||
| 20 | Lech Poznań | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.16× | |
| Need for Security | CONSERVATISM | 1.13× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.77× | |
| Travelling | THRILL | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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