A data profile of the people who buy, follow and care about Pay television in Poland — modelled from more than twelve digital signal sources. Pay television has an estimated audience of 1,838,528 people in Poland.
Pay television has an estimated audience of 1,838,528 people in Poland. 40.6% are female, 59.4% are male, average age 37.7. Top brand affinities: Soccer, Eurosport, TVP Sport, FC Barcelona, Wisła Kraków.
Top brand affinities include Soccer, Eurosport, TVP Sport, with strongest over-indexing on Soccer (1.99× the country average).
Demographically, the Pay television audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Pay television fan in Poland is more male, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Soccer.
The key figures that characterise the Pay television profile in Poland.
40.6% are female, 59.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 37.7 |
| Estimated audience size | 1,838,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Pay television audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 14.5% |
| Brazil | 4.5% |
The strongest cross-interests of the Pay television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurosport | Sports | 4.87× | ||
| 02 | Eleven Sports | Movies & TV | 3.20× | ||
| 03 | Chopin (vodka) | Food & Beverages | 3.16× | ||
| 04 | Polsat Sport | Sports | 2.83× | ||
| 05 | Przegląd Sportowy | Sports | 2.40× | ||
| 06 | TVP Sport | Sports | 2.38× | ||
| 07 | Aryna Sabalenka | Sports | 2.29× | ||
| 08 | Iga Swiatek | Sports | 2.29× | ||
| 09 | Wisła Kraków | Sports | 2.18× | ||
| 10 | Betclic | Games | 2.17× | ||
| 11 | Ekstraklasa | Sports | 2.16× | ||
| 12 | Team sport | Sports | 2.03× | ||
| 13 | Górnik Zabrze | Sports | 2.00× | ||
| 14 | Soccer | Sports | 1.99× | ||
| 15 | Manchester United F.C. | Sports | 1.97× | ||
| 16 | UEFA Champions League | Sports | 1.72× | ||
| 17 | Kraków | Travel & Leisure | 1.66× | ||
| 18 | Lech Poznań | Sports | 1.64× | ||
| 19 | Robert Lewandowski | Sports | 1.59× | ||
| 20 | FC Barcelona | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.30× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Social Media Usage | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.53× | |
| Individualism | JOY | 0.55× | |
| Early Adopter Mentality | POWER | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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