A data profile of the people who buy, follow and care about Pay television in Australia — modelled from more than twelve digital signal sources. Pay television has an estimated audience of 2,241,094 people in Australia.
The average Pay television fan in Australia is 41.7 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include FIFA World Cup 2026, Video, Video games, with strongest over-indexing on FIFA World Cup 2026 (1.53× the country average).
Demographically, the Pay television audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Pay television fan in Australia is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the Pay television profile in Australia.
43.9% are female, 56.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 41.7 |
| Estimated audience size | 2,241,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Pay television audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 14.5% |
| Brazil | 4.5% |
Where the Pay television audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.33× | |
| 02 | Tasmania | ~50K | 1.05× | |
| 03 | Australian Capital Territory | ~50K | 1.02× | |
| 04 | South Australia | ~200K | 0.93× | |
| 05 | Western Australia | ~200K | 0.91× | |
| 06 | Queensland | ~500K | 0.86× | |
| 07 | Victoria | ~500K | 0.80× | |
| 08 | New South Wales | ~600K | 0.78× |
The strongest cross-interests of the Pay television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interior Design | Home & Garden | 2.65× | ||
| 02 | Nostalgia | Home & Garden | 2.08× | ||
| 03 | Wikipedia | Internet & Social Media | 1.97× | ||
| 04 | Tabloid (newspaper format) | Literature | 1.87× | ||
| 05 | Video on demand | Movies & TV | 1.85× | ||
| 06 | Team sport | Sports | 1.83× | ||
| 07 | Video | Movies & TV | 1.77× | ||
| 08 | Foxtel | Movies & TV | 1.75× | ||
| 09 | Rugby union | Sports | 1.71× | ||
| 10 | Video games | Games | 1.70× | ||
| 11 | News broadcasting | Business & Career | 1.69× | ||
| 12 | New York City | Travel & Leisure | 1.69× | ||
| 13 | Comedy movies | Movies & TV | 1.63× | ||
| 14 | Ultimate Fighting Championship | Sports | 1.63× | ||
| 15 | BP | Cars & Mobility | 1.61× | ||
| 16 | Broadcasting | Movies & TV | 1.58× | ||
| 17 | FIFA World Cup | Sports | 1.57× | ||
| 18 | Adelaide | Travel & Leisure | 1.57× | ||
| 19 | Televisions | Technology & Electronics | 1.54× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Quality Awareness | PREMIUM | 0.96× | |
| Luxury Orientation | PREMIUM | 0.96× |
Pay television has an estimated audience of 2,241,094 people in Australia, concentrated in New South Wales and Victoria.
43.9% of Pay television fans are female, 56.1% are male, with an average age of 41.7 years.
Pay television fans show strongest brand affinity for FIFA World Cup 2026 (1.53×), Video (1.77×), and Video games (1.7×) over the country average.
Pay television fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~500K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pay television itself, the audience over-indexes on Video (1.77×), Video games (1.7×), Comedy movies (1.63×), and Televisions (1.54×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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