A data profile of the people who buy, follow and care about Nostalgia in Australia — modelled from more than twelve digital signal sources. Nostalgia has an estimated audience of 2,788,294 people in Australia.
The average Nostalgia fan in Australia is 43.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include EB Games, Dick Van Dyke, Robert Redford, with strongest over-indexing on EB Games (1.52× the country average).
Demographically, the Nostalgia audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Nostalgia fan in Australia is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for EB Games.
The key figures that characterise the Nostalgia profile in Australia.
59.2% are female, 40.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.8 |
| Estimated audience size | 2,788,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 35% |
of the worldwide Nostalgia audience comes from Australia.
| Country | Share |
|---|---|
| United States | 36.3% |
| United Kingdom | 6.7% |
| Japan | 4.5% |
Where the Nostalgia audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~900K | 1.10× | |
| 02 | New South Wales | ~1M | 1.07× | |
| 03 | Western Australia | ~300K | 1.04× | |
| 04 | Queensland | ~700K | 1.01× | |
| 05 | South Australia | ~200K | 1.01× | |
| 06 | Australian Capital Territory | ~60K | 0.97× | |
| 07 | Northern Territory | ~20K | 0.95× | |
| 08 | Tasmania | ~60K | 0.94× |
The strongest cross-interests of the Nostalgia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsay Lohan | Movies & TV | 2.20× | ||
| 02 | Robert Redford | Movies & TV | 1.77× | ||
| 03 | Michael J. Fox | Movies & TV | 1.75× | ||
| 04 | The Beach Boys | Music & Radio | 1.74× | ||
| 05 | 1970s in music | Music & Radio | 1.74× | ||
| 06 | Peacemaker | Movies & TV | 1.73× | ||
| 07 | Hilary Duff | Movies & TV | 1.73× | ||
| 08 | Neil Diamond | Music & Radio | 1.72× | ||
| 09 | Millennials | Kids & Family | 1.68× | ||
| 10 | Geek | Technology & Electronics | 1.62× | ||
| 11 | Zac Efron | Movies & TV | 1.58× | ||
| 12 | Charity shop | Fashion & Accessoires | 1.57× | ||
| 13 | Flea market | Home & Garden | 1.55× | ||
| 14 | Richard Marx | Music & Radio | 1.55× | ||
| 15 | Modernity | Arts & Culture | 1.53× | ||
| 16 | Paddington (film) | Movies & TV | 1.53× | ||
| 17 | EB Games | Games | 1.52× | ||
| 18 | Dick Van Dyke | Movies & TV | 1.52× | ||
| 19 | Google Earth | Internet & Social Media | 1.52× | ||
| 20 | John Farnham | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.19× | |
| Extroversion | THRILL | 1.14× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Travelling | THRILL | 0.93× |
Nostalgia has an estimated audience of 2,788,294 people in Australia, concentrated in New South Wales and Victoria.
59.2% of Nostalgia fans are female, 40.8% are male, with an average age of 43.8 years.
Nostalgia fans show strongest brand affinity for EB Games (1.52×), Dick Van Dyke (1.52×), and Robert Redford (1.77×) over the country average.
Nostalgia fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Nostalgia itself, the audience over-indexes on Dick Van Dyke (1.52×), Robert Redford (1.77×), Modernity (1.53×), and Peacemaker (1.73×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Nostalgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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