A data profile of the people who buy, follow and care about Modernity in Australia — modelled from more than twelve digital signal sources. Modernity has an estimated audience of 2,104,563 people in Australia.
Modernity has an estimated audience of 2,104,563 people in Australia. 56.0% are female, 44.0% are male, average age 43.0. Top brand affinities: Wikipedia, Tabloid (newspaper format), Innovation, Individualism, Anthropology.
Top brand affinities include Wikipedia, Tabloid (newspaper format), Innovation, with strongest over-indexing on Wikipedia (4.65× the country average).
Demographically, the Modernity audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Individualism, Tradition.
The typical Modernity fan in Australia is more female, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Modernity profile in Australia.
56.0% are female, 44.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.0 |
| Estimated audience size | 2,104,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Modernity audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 5.6% |
| India | 5.6% |
The strongest cross-interests of the Modernity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.65× | ||
| 02 | Individualism | Politics & Society | 4.42× | ||
| 03 | Ryan Gosling | Movies & TV | 3.03× | ||
| 04 | Sandra Bullock | Movies & TV | 2.92× | ||
| 05 | Public security | Politics & Society | 2.62× | ||
| 06 | Mobile payment | Business & Career | 2.57× | ||
| 07 | Tom Hardy | Movies & TV | 2.55× | ||
| 08 | Tabloid (newspaper format) | Literature | 2.14× | ||
| 09 | Virtual reality | Technology & Electronics | 2.14× | ||
| 10 | Microwave oven | Home & Garden | 2.12× | ||
| 11 | Innovation | Business & Career | 2.02× | ||
| 12 | ABC | Movies & TV | 1.88× | ||
| 13 | Apple TV | Movies & TV | 1.79× | ||
| 14 | Tradition | Politics & Society | 1.78× | ||
| 15 | Anthropology | Business & Career | 1.73× | ||
| 16 | Pay television | Movies & TV | 1.72× | ||
| 17 | Local news | News | 1.68× | ||
| 18 | EB Games | Games | 1.65× | ||
| 19 | Nostalgia | Home & Garden | 1.53× | ||
| 20 | Activism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.18× | |
| Tradition | CONSERVATISM | 1.78× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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