A data profile of the people who buy, follow and care about Activism in Australia — modelled from more than twelve digital signal sources. Activism has an estimated audience of 2,786,985 people in Australia.
The average Activism fan in Australia is 45.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Social change, ABC News (Australia), Stranger Things, with strongest over-indexing on Social change (6.4× the country average).
Demographically, the Activism audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Activism fan in Australia is more female, around 45.4 years old, with strong Mindfulness tendencies and a notable affinity for Social change.
The key figures that characterise the Activism profile in Australia.
60.1% are female, 39.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 45.4 |
| Estimated audience size | 2,786,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 38% |
of the worldwide Activism audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
Where the Activism audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.18× | |
| 02 | Victoria | ~1M | 1.16× | |
| 03 | Australian Capital Territory | ~60K | 1.09× | |
| 04 | South Australia | ~200K | 1.03× | |
| 05 | Northern Territory | ~30K | 0.97× | |
| 06 | Tasmania | ~60K | 0.96× | |
| 07 | Western Australia | ~300K | 0.93× | |
| 08 | Queensland | ~600K | 0.89× |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social change | Politics & Society | 6.40× | ||
| 02 | Social equality | Politics & Society | 6.01× | ||
| 03 | Mitch McConnell | Politics & Society | 4.53× | ||
| 04 | Videography | Internet & Social Media | 3.53× | ||
| 05 | Stranger Things | Movies & TV | 3.38× | ||
| 06 | Social movement | Politics & Society | 3.16× | ||
| 07 | Benjamin Netanyahu | Politics & Society | 3.12× | ||
| 08 | Guardian Australia | News | 2.70× | ||
| 09 | Fashion show | Fashion & Accessoires | 2.61× | ||
| 10 | Charity and causes | Business & Career | 2.52× | ||
| 11 | ABC News (Australia) | Movies & TV | 2.33× | ||
| 12 | Art exhibition | Arts & Culture | 2.21× | ||
| 13 | Livemusic | Music & Radio | 2.18× | ||
| 14 | Self care | Health | 1.84× | ||
| 15 | Donald Trump | Politics & Society | 1.73× | ||
| 16 | The Age | News | 1.67× | ||
| 17 | Nonprofit organization | Politics & Society | 1.64× | ||
| 18 | Filmmaking | Business & Career | 1.57× | ||
| 19 | Politics | Politics & Society | 1.52× | ||
| 20 | Education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.77× | |
| Community Orientation | OPEN | 1.69× | |
| Early Adopter Mentality | POWER | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Price Sensitivity | PREMIUM | 0.95× |
Activism has an estimated audience of 2,786,985 people in Australia, concentrated in New South Wales and Victoria.
60.1% of Activism fans are female, 39.9% are male, with an average age of 45.4 years.
Activism fans show strongest brand affinity for Social change (6.4×), ABC News (Australia) (2.33×), and Stranger Things (3.38×) over the country average.
Activism fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Activism itself, the audience over-indexes on ABC News (Australia) (2.33×), Stranger Things (3.38×), Charity and causes (2.52×), and The Age (1.67×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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