A data profile of the people who buy, follow and care about Nonprofit organization in Australia — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 4,971,897 people in Australia.
The average Nonprofit organization fan in Australia is 46.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Spotlights, Volunteering, Charitable organization, with strongest over-indexing on Spotlights (1.62× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Nonprofit organization fan in Australia is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Spotlights.
The key figures that characterise the Nonprofit organization profile in Australia.
60.9% are female, 39.1% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 46.2 |
| Estimated audience size | 4,971,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Nonprofit organization audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~50K | 1.14× | |
| 02 | Australian Capital Territory | ~100K | 1.09× | |
| 03 | Victoria | ~1.5M | 1.00× | |
| 04 | Western Australia | ~600K | 0.95× | |
| 05 | Queensland | ~1M | 0.94× | |
| 06 | South Australia | ~400K | 0.92× | |
| 07 | Tasmania | ~100K | 0.92× | |
| 08 | New South Wales | ~1.5M | 0.88× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 2.53× | ||
| 02 | Fundraising | Business & Career | 2.35× | ||
| 03 | Donation | Business & Career | 2.31× | ||
| 04 | Indigenous Australian art | Arts & Culture | 2.14× | ||
| 05 | Charitable organization | Politics & Society | 2.08× | ||
| 06 | Retirement community | Kids & Family | 2.06× | ||
| 07 | Old age | Politics & Society | 2.00× | ||
| 08 | Anthony Albanese | Politics & Society | 1.92× | ||
| 09 | Sewing | Home & Garden | 1.89× | ||
| 10 | Charity and causes | Business & Career | 1.88× | ||
| 11 | Animal welfare | Politics & Society | 1.86× | ||
| 12 | Animal rights | Politics & Society | 1.86× | ||
| 13 | Guardian Australia | News | 1.84× | ||
| 14 | Veterinary medicine | Business & Career | 1.80× | ||
| 15 | Grandparent | Kids & Family | 1.72× | ||
| 16 | Genetics | Kids & Family | 1.70× | ||
| 17 | Dog breed | Pets & Animals | 1.63× | ||
| 18 | Spotlights | Music & Radio | 1.62× | ||
| 19 | Pet food | Pets & Animals | 1.58× | ||
| 20 | Nursing | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.95× | |
| Pet Ownership | JOY | 1.36× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Quality Awareness | PREMIUM | 0.82× |
Nonprofit organization has an estimated audience of 4,971,897 people in Australia, concentrated in New South Wales and Victoria.
60.9% of Nonprofit organization fans are female, 39.1% are male, with an average age of 46.2 years.
Nonprofit organization fans show strongest brand affinity for Spotlights (1.62×), Volunteering (2.53×), and Charitable organization (2.08×) over the country average.
Nonprofit organization fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on Volunteering (2.53×), Charitable organization (2.08×), Animal welfare (1.86×), and Anthony Albanese (1.92×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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