A data profile of the people who buy, follow and care about Animal welfare in Australia — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 5,084,897 people in Australia.
Animal welfare has an estimated audience of 5,084,897 people in Australia. 67.4% are female, 32.6% are male, average age 44.6. Top brand affinities: Animal rights, Nonprofit organization, Veterinary medicine, Pet food, Charitable organization.
Top brand affinities include Animal rights, Nonprofit organization, Veterinary medicine, with strongest over-indexing on Animal rights (2.68× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Animal welfare fan in Australia is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Animal rights.
The key figures that characterise the Animal welfare profile in Australia.
67.4% are female, 32.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 44.6 |
| Estimated audience size | 5,084,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Animal welfare audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal rights | Politics & Society | 2.68× | ||
| 02 | Veterinary medicine | Business & Career | 2.24× | ||
| 03 | Pet food | Pets & Animals | 1.96× | ||
| 04 | Nonprofit organization | Politics & Society | 1.86× | ||
| 05 | Dog grooming | Pets & Animals | 1.86× | ||
| 06 | Pet store | Pets & Animals | 1.80× | ||
| 07 | Reuse | Home & Garden | 1.73× | ||
| 08 | Zoo | Kids & Family | 1.68× | ||
| 09 | Charitable organization | Politics & Society | 1.65× | ||
| 10 | Public security | Politics & Society | 1.65× | ||
| 11 | Jason Bateman | Movies & TV | 1.60× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.56× | ||
| 13 | Day spa | Beauty & Wellness | 1.56× | ||
| 14 | Garden centre | Home & Garden | 1.56× | ||
| 15 | Blanket | Home & Garden | 1.55× | ||
| 16 | Nail salon | Beauty & Wellness | 1.54× | ||
| 17 | Wikipedia | Internet & Social Media | 1.53× | ||
| 18 | Hypermarket | Shopping | 1.53× | ||
| 19 | David Attenborough | Movies & TV | 1.52× | ||
| 20 | Koala | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.39× | |
| Community Orientation | OPEN | 1.37× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.92× | |
| Travelling | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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