A data profile of the people who buy, follow and care about Animal welfare in Colombia — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 2,255,086 people in Colombia.
Animal welfare has an estimated audience of 2,255,086 people in Colombia. 56.8% are female, 43.2% are male, average age 37.2. Top brand affinities: Pet store, Pet food, Animal rights, Toothbrush, Career development.
Top brand affinities include Pet store, Pet food, Animal rights, with strongest over-indexing on Pet store (2.07× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Career Orientation.
The typical Animal welfare fan in Colombia is more female, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Animal welfare profile in Colombia.
56.8% are female, 43.2% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 37.2 |
| Estimated audience size | 2,255,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Animal welfare audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 2.42× | ||
| 02 | Animal rights | Politics & Society | 2.32× | ||
| 03 | Royal Canin | Pets & Animals | 2.18× | ||
| 04 | Pet store | Pets & Animals | 2.07× | ||
| 05 | Water pollution | Politics & Society | 2.04× | ||
| 06 | Cesar Millan | Pets & Animals | 2.01× | ||
| 07 | Reuse | Home & Garden | 1.85× | ||
| 08 | Insect repellent | Health | 1.83× | ||
| 09 | Zero waste | Home & Garden | 1.72× | ||
| 10 | Water filter | Food & Beverages | 1.71× | ||
| 11 | Pet food | Pets & Animals | 1.69× | ||
| 12 | Garden centre | Home & Garden | 1.68× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.65× | ||
| 14 | Career development | Business & Career | 1.62× | ||
| 15 | Urban agriculture | Business & Career | 1.59× | ||
| 16 | Employment agency | Business & Career | 1.58× | ||
| 17 | Toothbrush | Beauty & Wellness | 1.56× | ||
| 18 | Primark | Shopping | 1.51× | ||
| 19 | Christmas market | Food & Beverages | 1.50× | ||
| 20 | Uniqlo | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.69× | |
| Career Orientation | POWER | 1.52× | |
| Sustainability | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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