A data profile of the people who buy, follow and care about Pet store in Colombia — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 2,425,535 people in Colombia.
Pet store has an estimated audience of 2,425,535 people in Colombia. 62.0% are female, 38.0% are male, average age 38.2. Top brand affinities: Pet food, Dog food, Cat food, Yorkshire Terrier, Chihuahua (dog).
Top brand affinities include Pet food, Dog food, Cat food, with strongest over-indexing on Pet food (2.67× the country average).
Demographically, the Pet store audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Creativity.
The typical Pet store fan in Colombia is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Pet food.
The key figures that characterise the Pet store profile in Colombia.
62.0% are female, 38.0% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 38.2 |
| Estimated audience size | 2,425,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Pet store audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yorkshire Terrier | Pets & Animals | 4.00× | ||
| 02 | Chihuahua (dog) | Pets & Animals | 3.81× | ||
| 03 | Shih Tzu | Pets & Animals | 3.72× | ||
| 04 | Pomeranian (dog) | Pets & Animals | 3.72× | ||
| 05 | Labrador Retriever | Pets & Animals | 3.46× | ||
| 06 | Dog walking | Pets & Animals | 3.38× | ||
| 07 | Dog food | Pets & Animals | 3.31× | ||
| 08 | Dog health | Pets & Animals | 3.18× | ||
| 09 | Kitten | Pets & Animals | 3.17× | ||
| 10 | Cat food | Pets & Animals | 3.07× | ||
| 11 | Pet food | Pets & Animals | 2.67× | ||
| 12 | Pedicure | Beauty & Wellness | 2.29× | ||
| 13 | Maquillaje Profesional | Beauty & Wellness | 2.15× | ||
| 14 | Manicure | Beauty & Wellness | 2.05× | ||
| 15 | Self-love | Health | 1.87× | ||
| 16 | Skin care | Beauty & Wellness | 1.86× | ||
| 17 | Hair care | Beauty & Wellness | 1.78× | ||
| 18 | Self care | Health | 1.73× | ||
| 19 | Self-awareness | Health | 1.73× | ||
| 20 | Parenting | Kids & Family | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Creativity | OPEN | 1.32× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.33× | |
| Risk Appetite | THRILL | 0.91× | |
| Indulgence | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.