A data profile of the people who buy, follow and care about Hair care in Colombia — modelled from more than twelve digital signal sources. Hair care has an estimated audience of 3,261,574 people in Colombia.
Hair care has an estimated audience of 3,261,574 people in Colombia. 73.0% are female, 27.0% are male, average age 34.7. Top brand affinities: Skin care, Hygiene, Pedicure, Hair coloring, Manicure.
Top brand affinities include Skin care, Hygiene, Pedicure, with strongest over-indexing on Skin care (2.4× the country average).
Demographically, the Hair care audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Hair care fan in Colombia is more female, around 34.7 years old, with strong Creativity tendencies and a notable affinity for Skin care.
The key figures that characterise the Hair care profile in Colombia.
73.0% are female, 27.0% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 34.7 |
| Estimated audience size | 3,261,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Hair care audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
The strongest cross-interests of the Hair care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair iron | Beauty & Wellness | 3.09× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 2.91× | ||
| 03 | Hair coloring | Beauty & Wellness | 2.85× | ||
| 04 | Artificial nails | Beauty & Wellness | 2.84× | ||
| 05 | Hygiene | Beauty & Wellness | 2.78× | ||
| 06 | Nail polish | Beauty & Wellness | 2.78× | ||
| 07 | Pedicure | Beauty & Wellness | 2.70× | ||
| 08 | Maquillaje Profesional | Beauty & Wellness | 2.53× | ||
| 09 | Manicure | Beauty & Wellness | 2.51× | ||
| 10 | Permanent makeup | Beauty & Wellness | 2.44× | ||
| 11 | Skin care | Beauty & Wellness | 2.40× | ||
| 12 | Eyelash | Beauty & Wellness | 2.39× | ||
| 13 | Facial | Beauty & Wellness | 2.30× | ||
| 14 | Cosmetology | Beauty & Wellness | 2.26× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 2.24× | ||
| 16 | Waxing | Beauty & Wellness | 2.21× | ||
| 17 | Keratin | Beauty & Wellness | 2.13× | ||
| 18 | Eyebrow | Beauty & Wellness | 2.12× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.90× | ||
| 20 | Blouse | Fashion & Accessoires | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.35× | |
| Indulgence | JOY | 1.12× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.23× | |
| Individualism | JOY | 0.85× | |
| Risk Appetite | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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