A data profile of the people who buy, follow and care about Waxing in Colombia — modelled from more than twelve digital signal sources. Waxing has an estimated audience of 2,304,183 people in Colombia.
Waxing has an estimated audience of 2,304,183 people in Colombia. 72.4% are female, 27.6% are male, average age 34.1. Top brand affinities: Hair removal, Pedicure, Manicure, Permanent makeup, Eyebrow.
Top brand affinities include Hair removal, Pedicure, Manicure, with strongest over-indexing on Hair removal (9.72× the country average).
Demographically, the Waxing audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Creativity, Career Orientation.
The typical Waxing fan in Colombia is more female, around 34.1 years old, with strong Creativity tendencies and a notable affinity for Hair removal.
The key figures that characterise the Waxing profile in Colombia.
72.4% are female, 27.6% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 34.1 |
| Estimated audience size | 2,304,183 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Waxing audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 14.0% |
| Italy | 5.4% |
The strongest cross-interests of the Waxing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair removal | Beauty & Wellness | 9.72× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 4.76× | ||
| 03 | Microblading | Beauty & Wellness | 4.68× | ||
| 04 | Artificial nails | Beauty & Wellness | 4.47× | ||
| 05 | Pedicure | Beauty & Wellness | 4.33× | ||
| 06 | Permanent makeup | Beauty & Wellness | 4.21× | ||
| 07 | Nail salon | Beauty & Wellness | 4.04× | ||
| 08 | Hair dryer | Beauty & Wellness | 3.97× | ||
| 09 | Manicure | Beauty & Wellness | 3.79× | ||
| 10 | Hair iron | Beauty & Wellness | 3.75× | ||
| 11 | Eyelash | Beauty & Wellness | 3.70× | ||
| 12 | Nail polish | Beauty & Wellness | 3.67× | ||
| 13 | Eyebrow | Beauty & Wellness | 3.50× | ||
| 14 | Hairbrush | Beauty & Wellness | 3.47× | ||
| 15 | Facial hair | Beauty & Wellness | 3.19× | ||
| 16 | Cosmetology | Beauty & Wellness | 3.09× | ||
| 17 | Keratin | Beauty & Wellness | 2.85× | ||
| 18 | Facial | Beauty & Wellness | 2.75× | ||
| 19 | Skin care | Beauty & Wellness | 2.32× | ||
| 20 | Hair care | Beauty & Wellness | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.79× | |
| Career Orientation | POWER | 1.31× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Risk Appetite | THRILL | 1.15× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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