A data profile of the people who buy, follow and care about Manicure in Colombia — modelled from more than twelve digital signal sources. Manicure has an estimated audience of 2,375,517 people in Colombia.
Manicure has an estimated audience of 2,375,517 people in Colombia. 74.9% are female, 25.1% are male, average age 33.6. Top brand affinities: Pedicure, Artificial nails, Nail salon, Nail polish, Nail art.
Top brand affinities include Pedicure, Artificial nails, Nail salon, with strongest over-indexing on Pedicure (9.3× the country average).
Demographically, the Manicure audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Manicure fan in Colombia is more female, around 33.6 years old, with strong Creativity tendencies and a notable affinity for Pedicure.
The key figures that characterise the Manicure profile in Colombia.
74.9% are female, 25.1% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 33.6 |
| Estimated audience size | 2,375,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Manicure audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 12.4% |
| Italy | 5.4% |
The strongest cross-interests of the Manicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedicure | Beauty & Wellness | 9.30× | ||
| 02 | Artificial nails | Beauty & Wellness | 7.93× | ||
| 03 | Nail salon | Beauty & Wellness | 6.96× | ||
| 04 | Nail polish | Beauty & Wellness | 6.05× | ||
| 05 | Nail art | Beauty & Wellness | 5.36× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 4.76× | ||
| 07 | Manicure & Pedicure | Beauty & Wellness | 4.46× | ||
| 08 | Lip gloss | Beauty & Wellness | 3.76× | ||
| 09 | UÑAS DECORADAS | Beauty & Wellness | 3.67× | ||
| 10 | Permanent makeup | Beauty & Wellness | 3.61× | ||
| 11 | Keratin | Beauty & Wellness | 3.49× | ||
| 12 | Eyelash | Beauty & Wellness | 3.38× | ||
| 13 | Hair removal | Beauty & Wellness | 3.17× | ||
| 14 | Waxing | Beauty & Wellness | 3.14× | ||
| 15 | Hair iron | Beauty & Wellness | 3.00× | ||
| 16 | Eyebrow | Beauty & Wellness | 2.96× | ||
| 17 | Cosmetology | Beauty & Wellness | 2.96× | ||
| 18 | Maquillaje Profesional | Beauty & Wellness | 2.56× | ||
| 19 | Hair care | Beauty & Wellness | 2.11× | ||
| 20 | Skin care | Beauty & Wellness | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.58× | |
| Indulgence | JOY | 1.44× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.47× | |
| Individualism | JOY | 0.60× | |
| Patriotism | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Manicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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