A data profile of the people who buy, follow and care about Maquillaje Profesional in Colombia — modelled from more than twelve digital signal sources. Maquillaje Profesional has an estimated audience of 2,179,800 people in Colombia.
Maquillaje Profesional has an estimated audience of 2,179,800 people in Colombia. 74.1% are female, 25.9% are male, average age 30.2. Top brand affinities: Skin care, Nail salon, Eyelash extensions, Anti-aging cream, Lip gloss.
Top brand affinities include Skin care, Nail salon, Eyelash extensions, with strongest over-indexing on Skin care (2.91× the country average).
Demographically, the Maquillaje Profesional audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Maquillaje Profesional fan in Colombia is more female, around 30.2 years old, with strong Family Orientation tendencies and a notable affinity for Skin care.
The key figures that characterise the Maquillaje Profesional profile in Colombia.
74.1% are female, 25.9% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 30.2 |
| Estimated audience size | 2,179,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Maquillaje Profesional audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Spain | 17.2% |
| Colombia | 5.9% |
The strongest cross-interests of the Maquillaje Profesional audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 5.66× | ||
| 02 | Lip gloss | Beauty & Wellness | 5.29× | ||
| 03 | Eye shadow | Beauty & Wellness | 4.85× | ||
| 04 | Eye liner | Beauty & Wellness | 4.58× | ||
| 05 | Nail salon | Beauty & Wellness | 4.54× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 4.44× | ||
| 07 | Artificial nails | Beauty & Wellness | 4.14× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 3.52× | ||
| 09 | Hair removal | Beauty & Wellness | 3.35× | ||
| 10 | Hair iron | Beauty & Wellness | 3.33× | ||
| 11 | Natural skin care | Beauty & Wellness | 3.03× | ||
| 12 | Hair conditioner | Beauty & Wellness | 2.94× | ||
| 13 | Skin care | Beauty & Wellness | 2.91× | ||
| 14 | Art jewelry | Fashion & Accessoires | 2.67× | ||
| 15 | Manicure | Beauty & Wellness | 2.56× | ||
| 16 | Hair care | Beauty & Wellness | 2.53× | ||
| 17 | Waxing | Beauty & Wellness | 2.49× | ||
| 18 | Local food | Food & Beverages | 2.42× | ||
| 19 | Organic food | Food & Beverages | 1.92× | ||
| 20 | Fast food | Food & Beverages | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.10× | |
| Indulgence | JOY | 2.06× | |
| Design Affinity | PREMIUM | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.66× | |
| Tradition | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Maquillaje Profesional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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