A data profile of the people who buy, follow and care about Natural skin care in Colombia — modelled from more than twelve digital signal sources. Natural skin care has an estimated audience of 2,380,434 people in Colombia.
Natural skin care has an estimated audience of 2,380,434 people in Colombia. 80.5% are female, 19.5% are male, average age 35.6. Top brand affinities: Skin care, Maquillaje Profesional, Natural product, Hair care, Anti-aging cream.
Top brand affinities include Skin care, Maquillaje Profesional, Natural product, with strongest over-indexing on Skin care (3.13× the country average).
Demographically, the Natural skin care audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Creativity.
The typical Natural skin care fan in Colombia is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Skin care.
The key figures that characterise the Natural skin care profile in Colombia.
80.5% are female, 19.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 35.6 |
| Estimated audience size | 2,380,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Natural skin care audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.5% |
| Japan | 7.4% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Natural skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skin care | Beauty & Wellness | 3.13× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 3.08× | ||
| 03 | Maquillaje Profesional | Beauty & Wellness | 3.03× | ||
| 04 | Nail art | Beauty & Wellness | 2.74× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 2.73× | ||
| 06 | Nail polish | Beauty & Wellness | 2.67× | ||
| 07 | Natural product | Food & Beverages | 2.63× | ||
| 08 | Facial | Beauty & Wellness | 2.61× | ||
| 09 | Eyelash | Beauty & Wellness | 2.56× | ||
| 10 | Hair coloring | Beauty & Wellness | 2.49× | ||
| 11 | Pedicure | Beauty & Wellness | 2.47× | ||
| 12 | Moda Feminina | Fashion & Accessoires | 2.32× | ||
| 13 | Hair care | Beauty & Wellness | 2.31× | ||
| 14 | Cosmetology | Beauty & Wellness | 2.30× | ||
| 15 | Manicure | Beauty & Wellness | 2.14× | ||
| 16 | Self-love | Health | 1.90× | ||
| 17 | Self care | Health | 1.88× | ||
| 18 | Health & wellness | Health | 1.71× | ||
| 19 | Weddings | Kids & Family | 1.67× | ||
| 20 | Well-being | Health | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Creativity | OPEN | 1.23× | |
| Individualism | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.20× | |
| Risk Appetite | THRILL | 0.92× | |
| Indulgence | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Natural skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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