A data profile of the people who buy, follow and care about Moda Feminina in Colombia — modelled from more than twelve digital signal sources. Moda Feminina has an estimated audience of 2,288,852 people in Colombia.
Moda Feminina has an estimated audience of 2,288,852 people in Colombia. 71.4% are female, 28.6% are male, average age 31.2. Top brand affinities: Skin care, Natural skin care, Hair care, Fast food, Art jewelry.
Top brand affinities include Skin care, Natural skin care, Hair care, with strongest over-indexing on Skin care (1.9× the country average).
Demographically, the Moda Feminina audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical Moda Feminina fan in Colombia is more female, around 31.2 years old, with strong Design Affinity tendencies and a notable affinity for Skin care.
The key figures that characterise the Moda Feminina profile in Colombia.
71.4% are female, 28.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 31.2 |
| Estimated audience size | 2,288,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Moda Feminina audience comes from Colombia.
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 12.1% |
| Spain | 8.4% |
The strongest cross-interests of the Moda Feminina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outfit of the day | Fashion & Accessoires | 3.04× | ||
| 02 | Streetwear | Fashion & Accessoires | 2.40× | ||
| 03 | Toothbrush | Beauty & Wellness | 2.33× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.32× | ||
| 05 | Artificial nails | Beauty & Wellness | 2.30× | ||
| 06 | Art jewelry | Fashion & Accessoires | 2.27× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.27× | ||
| 08 | Hair conditioner | Beauty & Wellness | 2.25× | ||
| 09 | Hair iron | Beauty & Wellness | 2.17× | ||
| 10 | Hair care | Beauty & Wellness | 1.97× | ||
| 11 | Local food | Food & Beverages | 1.97× | ||
| 12 | Hair removal | Beauty & Wellness | 1.94× | ||
| 13 | Skin care | Beauty & Wellness | 1.90× | ||
| 14 | Pet store | Pets & Animals | 1.86× | ||
| 15 | IKEA | Home & Garden | 1.86× | ||
| 16 | Organic food | Food & Beverages | 1.81× | ||
| 17 | Nightlife | Arts & Culture | 1.80× | ||
| 18 | Pet food | Pets & Animals | 1.65× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.62× | ||
| 20 | Fast food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.10× | |
| Mindfulness | BALANCE | 1.94× | |
| Career Orientation | POWER | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.65× | |
| Tradition | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Moda Feminina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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