A data profile of the people who buy, follow and care about IKEA in Colombia — modelled from more than twelve digital signal sources. IKEA has an estimated audience of 2,200,030 people in Colombia.
IKEA has an estimated audience of 2,200,030 people in Colombia. 66.6% are female, 33.4% are male, average age 41.5. Top brand affinities: Kitchen utensil, Living room, Bedroom furniture, Homecenter, Kitchenware.
Top brand affinities include Kitchen utensil, Living room, Bedroom furniture, with strongest over-indexing on Kitchen utensil (5.19× the country average).
Demographically, the IKEA audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Patriotism.
The typical IKEA fan in Colombia is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Kitchen utensil.
The key figures that characterise the IKEA profile in Colombia.
66.6% are female, 33.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 41.5 |
| Estimated audience size | 2,200,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide IKEA audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 6.8% |
| Germany | 5.5% |
The strongest cross-interests of the IKEA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loyalty program | Shopping | 7.45× | ||
| 02 | Bedroom furniture | Home & Garden | 7.32× | ||
| 03 | Living room | Home & Garden | 5.54× | ||
| 04 | Kitchen utensil | Home & Garden | 5.19× | ||
| 05 | Tableware | Food & Beverages | 4.59× | ||
| 06 | Sofa bed | Home & Garden | 4.55× | ||
| 07 | Dining room | Home & Garden | 4.24× | ||
| 08 | Kitchenware | Home & Garden | 3.90× | ||
| 09 | Bedroom | Home & Garden | 3.64× | ||
| 10 | Just Married | Kids & Family | 3.47× | ||
| 11 | Jumbo (supermarket) | Shopping | 3.22× | ||
| 12 | Deco | Home & Garden | 3.00× | ||
| 13 | Chair | Home & Garden | 3.00× | ||
| 14 | Gourmet Foods | Food & Beverages | 2.76× | ||
| 15 | Modern architecture | Arts & Culture | 2.68× | ||
| 16 | Bed | Home & Garden | 2.23× | ||
| 17 | Homecenter | Shopping | 2.05× | ||
| 18 | Office 365 | Technology & Electronics | 1.96× | ||
| 19 | Apartment | Business & Career | 1.80× | ||
| 20 | Culinary art | Arts & Culture | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.16× | |
| Patriotism | CONSERVATISM | 2.16× | |
| Creativity | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.58× | |
| Indulgence | JOY | 0.72× | |
| Creativity | OPEN | 1.16× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for IKEA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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