A data profile of the people who buy, follow and care about Homecenter in Colombia — modelled from more than twelve digital signal sources. Homecenter has an estimated audience of 7,439,940 people in Colombia.
Homecenter has an estimated audience of 7,439,940 people in Colombia. 59.8% are female, 40.2% are male, average age 40.6. Top brand affinities: Home improvement, Hardware store, IKEA, Renovation, Do it yourself (DIY).
Top brand affinities include Home improvement, Hardware store, IKEA, with strongest over-indexing on Home improvement (1.81× the country average).
Demographically, the Homecenter audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Homecenter fan in Colombia is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Home improvement.
The key figures that characterise the Homecenter profile in Colombia.
59.8% are female, 40.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 40.6 |
| Estimated audience size | 7,439,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 25% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Homecenter audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 53.7% |
| Chile | 10.1% |
| United Arab Emirates | 9.3% |
The strongest cross-interests of the Homecenter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry detergent | Home & Garden | 2.88× | ||
| 02 | Life insurance | Business & Career | 2.85× | ||
| 03 | Hardware store | Home & Garden | 2.40× | ||
| 04 | Renovation | Home & Garden | 2.13× | ||
| 05 | Bank account | Business & Career | 2.08× | ||
| 06 | Kitchenware | Home & Garden | 2.06× | ||
| 07 | IKEA | Home & Garden | 2.05× | ||
| 08 | Retail banking | Business & Career | 1.90× | ||
| 09 | Mobile banking | Business & Career | 1.87× | ||
| 10 | Mobile payment | Business & Career | 1.82× | ||
| 11 | Home improvement | Home & Garden | 1.81× | ||
| 12 | Department store | Shopping | 1.69× | ||
| 13 | Business class | Travel & Leisure | 1.68× | ||
| 14 | Banco de Bogotá | Business & Career | 1.67× | ||
| 15 | Hypermarket | Shopping | 1.60× | ||
| 16 | Online banking | Business & Career | 1.60× | ||
| 17 | First class travel | Travel & Leisure | 1.57× | ||
| 18 | Debit card | Business & Career | 1.54× | ||
| 19 | Mortgage loans | Business & Career | 1.53× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.01× | |
| Quality Awareness | PREMIUM | 1.63× | |
| Family Orientation | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Social Media Usage | JOY | 0.75× | |
| Extroversion | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Homecenter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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