A data profile of the people who buy, follow and care about Spotify in Colombia — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 8,100,756 people in Colombia.
Spotify has an estimated audience of 8,100,756 people in Colombia. 50.9% are female, 49.1% are male, average age 33.2. Top brand affinities: Emoticon, Satellite Internet access, EMC Corporation, Legion of Super-Heroes.
Top brand affinities include Emoticon, Satellite Internet access, EMC Corporation, with strongest over-indexing on Emoticon (1.52× the country average).
Demographically, the Spotify audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Spotify fan in Colombia is balanced, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Emoticon.
The key figures that characterise the Spotify profile in Colombia.
50.9% are female, 49.1% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 33.2 |
| Estimated audience size | 8,100,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Spotify audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EMC Corporation | Technology & Electronics | 1.59× | ||
| 02 | Legion of Super-Heroes | Literature | 1.59× | ||
| 03 | Satellite Internet access | Technology & Electronics | 1.55× | ||
| 04 | Emoticon | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Career Orientation | POWER | 0.85× | |
| Indulgence | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.55× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.