Rascasse Audience Intelligence

Shopping audiences in Colombia

The strongest Shopping audiences in Colombia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Colombia 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Colombia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Colombia — full ranking

  1. Shopping and fashion12.1M
  2. Online shopping11M
  3. Éxito9M
  4. Homecenter7.4M
  5. Shopping malls6.5M
  6. Discounts and allowances5.5M
  7. D15.2M
  8. Discount stores5M
  9. Sales promotion4.8M
  10. Coupons4.7M
  11. Discounting4.6M
  12. Deal of the day4.2M
  13. Supermarket3.8M
  14. Warehouse2.9M
  15. Subscription business model2.7M
  16. Black Friday (shopping)2.6M
  17. Price2.5M
  18. Hypermarket2.5M
  19. Jumbo (supermarket)2.4M
  20. Ktronix2.2M
  21. AliExpress2.1M
  22. Temu2M
  23. Metro (department store)1.9M
  24. H&M1.8M
  25. Payment system1.7M
  26. Department store1.7M
  27. Cyber Monday1.7M
  28. Allegro (auction website)1.7M
  29. Hotmart1.6M
  30. Purchase discount1.3M
  31. EBay1.3M
  32. Zara1.1M
  33. Stradivarius1.1M
  34. Home shopping1M
  35. Drop shipping1M
  36. Gift card1M
  37. Outlet store991K
  38. Chain store983K
  39. Maquiladora926K
  40. Ethical consumerism922K
  41. Amazon.com860K
  42. First-time buyer844K
  43. Walmart769K
  44. Discount card749K
  45. Sephora725K
  46. Impulse purchase720K
  47. Bershka670K
  48. L'Bel629K
  49. Online shopping malls618K
  50. Linio617K
Section 02

Other categories in Colombia