A data profile of the people who buy, follow and care about Éxito in Colombia — modelled from more than twelve digital signal sources. Éxito has an estimated audience of 8,964,243 people in Colombia.
Éxito has an estimated audience of 8,964,243 people in Colombia. 52.4% are female, 47.6% are male, average age 34.5. Top brand affinities: Bank account, Microwave oven, Life insurance, Dishwasher, Malt whisky.
Top brand affinities include Bank account, Microwave oven, Life insurance, with strongest over-indexing on Bank account (1.51× the country average).
Demographically, the Éxito audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Éxito fan in Colombia is balanced, around 34.5 years old, with strong Quality Awareness tendencies and a notable affinity for Bank account.
The key figures that characterise the Éxito profile in Colombia.
52.4% are female, 47.6% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 34.5 |
| Estimated audience size | 8,964,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 14% |
The strongest cross-interests of the Éxito audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lowe's | Shopping | 1.94× | ||
| 02 | Thermomix | Home & Garden | 1.86× | ||
| 03 | Coca-Cola Zero | Food & Beverages | 1.82× | ||
| 04 | Dishwasher | Home & Garden | 1.81× | ||
| 05 | Carrefour | Shopping | 1.81× | ||
| 06 | Clothes iron | Fashion & Accessoires | 1.79× | ||
| 07 | Malt whisky | Food & Beverages | 1.74× | ||
| 08 | Air purifier | Home & Garden | 1.70× | ||
| 09 | Microwave oven | Home & Garden | 1.63× | ||
| 10 | Single malt scotch | Food & Beverages | 1.63× | ||
| 11 | Slow cooker | Food & Beverages | 1.63× | ||
| 12 | Vehicle leasing | Cars & Mobility | 1.61× | ||
| 13 | Kiehl's | Beauty & Wellness | 1.57× | ||
| 14 | Cognac | Food & Beverages | 1.56× | ||
| 15 | Miu Miu | Fashion & Accessoires | 1.53× | ||
| 16 | Life insurance | Business & Career | 1.52× | ||
| 17 | Bank account | Business & Career | 1.51× | ||
| 18 | Smoked meat | Food & Beverages | 1.51× | ||
| 19 | Husqvarna | Home & Garden | 1.50× | ||
| 20 | Ryder Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.43× | |
| Career Orientation | POWER | 1.31× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Éxito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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