A data profile of the people who buy, follow and care about Discounts and allowances in Colombia — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 5,466,040 people in Colombia.
Discounts and allowances has an estimated audience of 5,466,040 people in Colombia. 60.5% are female, 39.5% are male, average age 36.6. Top brand affinities: Discounting, L'Bel, Eudora, Kansas, Corn starch, Superuser.
Top brand affinities include Discounting, L'Bel, Eudora, Kansas, with strongest over-indexing on Discounting (1.52× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Creativity, Risk Appetite.
The typical Discounts and allowances fan in Colombia is more female, around 36.6 years old, with strong Creativity tendencies and a notable affinity for Discounting.
The key figures that characterise the Discounts and allowances profile in Colombia.
60.5% are female, 39.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 36.6 |
| Estimated audience size | 5,466,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Discounts and allowances audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 2.10× | ||
| 02 | Kix (band) | Music & Radio | 1.80× | ||
| 03 | Knorr (brand) | Food & Beverages | 1.67× | ||
| 04 | Sara Lee Corporation | Food & Beverages | 1.67× | ||
| 05 | L'Bel | Shopping | 1.58× | ||
| 06 | Corn starch | Food & Beverages | 1.58× | ||
| 07 | Marcelo Salas | Sports | 1.58× | ||
| 08 | La Teja | News | 1.57× | ||
| 09 | Wand | Kids & Family | 1.54× | ||
| 10 | Oneida | Music & Radio | 1.54× | ||
| 11 | Fuzz | Music & Radio | 1.54× | ||
| 12 | Froth | Music & Radio | 1.54× | ||
| 13 | The Mystery Lights | Music & Radio | 1.54× | ||
| 14 | White Fence | Music & Radio | 1.54× | ||
| 15 | FareCompare | Travel & Leisure | 1.53× | ||
| 16 | Discounting | Shopping | 1.52× | ||
| 17 | Football boot | Sports | 1.52× | ||
| 18 | Superuser | Technology & Electronics | 1.51× | ||
| 19 | Cositas Femeninas | Website / Newspaper / Magazine | 1.51× | ||
| 20 | Habana (baseball club) | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.02× | |
| Risk Appetite | THRILL | 0.94× | |
| Indulgence | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.50× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Individualism | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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