A data profile of the people who buy, follow and care about Discounting in Colombia — modelled from more than twelve digital signal sources. Discounting has an estimated audience of 4,598,647 people in Colombia.
Discounting has an estimated audience of 4,598,647 people in Colombia. 58.8% are female, 41.2% are male, average age 37.2. Top brand affinities: Discounts and allowances, Fast food, Debit card, Kitchenware, Banco de Bogotá.
Top brand affinities include Discounts and allowances, Fast food, Debit card, with strongest over-indexing on Discounts and allowances (1.52× the country average).
Demographically, the Discounting audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Discounting fan in Colombia is more female, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Discounts and allowances.
The key figures that characterise the Discounting profile in Colombia.
58.8% are female, 41.2% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 37.2 |
| Estimated audience size | 4,598,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Discounting audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
The strongest cross-interests of the Discounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry detergent | Home & Garden | 2.87× | ||
| 02 | Kitchenware | Home & Garden | 1.97× | ||
| 03 | Bank account | Business & Career | 1.92× | ||
| 04 | IKEA | Home & Garden | 1.77× | ||
| 05 | Retail banking | Business & Career | 1.73× | ||
| 06 | Hypermarket | Shopping | 1.68× | ||
| 07 | Renovation | Home & Garden | 1.68× | ||
| 08 | Debit card | Business & Career | 1.66× | ||
| 09 | Online banking | Business & Career | 1.64× | ||
| 10 | First class travel | Travel & Leisure | 1.64× | ||
| 11 | Online food ordering | Food & Beverages | 1.62× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.62× | ||
| 13 | Banco de Bogotá | Business & Career | 1.59× | ||
| 14 | Local food | Food & Beverages | 1.58× | ||
| 15 | H&M | Shopping | 1.57× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.55× | ||
| 17 | Art jewelry | Fashion & Accessoires | 1.54× | ||
| 18 | Discounts and allowances | Shopping | 1.52× | ||
| 19 | Fast food | Food & Beverages | 1.52× | ||
| 20 | Child care | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.66× | |
| Quality Awareness | PREMIUM | 1.65× | |
| Design Affinity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Tradition | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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