A data profile of the people who buy, follow and care about Fast food in Colombia — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 5,400,689 people in Colombia.
Fast food has an estimated audience of 5,400,689 people in Colombia. 56.5% are female, 43.5% are male, average age 35.0. Top brand affinities: Online food ordering, Discounting, Deal of the day, Fast casual restaurants, Child care.
Top brand affinities include Online food ordering, Discounting, Deal of the day, with strongest over-indexing on Online food ordering (2.18× the country average).
Demographically, the Fast food audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Individualism, Creativity.
The typical Fast food fan in Colombia is more female, around 35.0 years old, with strong Individualism tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Fast food profile in Colombia.
56.5% are female, 43.5% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 35.0 |
| Estimated audience size | 5,400,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Fast food audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online food ordering | Food & Beverages | 2.18× | ||
| 02 | Fast casual restaurants | Food & Beverages | 1.92× | ||
| 03 | French fries | Food & Beverages | 1.91× | ||
| 04 | Delivery order | Food & Beverages | 1.90× | ||
| 05 | Child care | Kids & Family | 1.83× | ||
| 06 | Home Delivery | Food & Beverages | 1.81× | ||
| 07 | Gourmet Foods | Food & Beverages | 1.74× | ||
| 08 | Facial | Beauty & Wellness | 1.74× | ||
| 09 | Maquillaje Profesional | Beauty & Wellness | 1.67× | ||
| 10 | Hamburger | Food & Beverages | 1.63× | ||
| 11 | Dinner | Food & Beverages | 1.63× | ||
| 12 | Organic food | Food & Beverages | 1.59× | ||
| 13 | Diners | Food & Beverages | 1.58× | ||
| 14 | Lunch | Food & Beverages | 1.58× | ||
| 15 | Deal of the day | Shopping | 1.57× | ||
| 16 | Foodie | Food & Beverages | 1.57× | ||
| 17 | Skin care | Beauty & Wellness | 1.54× | ||
| 18 | Hair care | Beauty & Wellness | 1.54× | ||
| 19 | Natural product | Food & Beverages | 1.53× | ||
| 20 | Discounting | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.26× | |
| Creativity | OPEN | 1.23× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.27× | |
| Risk Appetite | THRILL | 0.89× | |
| Indulgence | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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