Rascasse Audience Intelligence

Delivery order Audience in Colombia

A data profile of the people who buy, follow and care about Delivery order in Colombia — modelled from more than twelve digital signal sources. Delivery order has an estimated audience of 2,365,081 people in Colombia.

#22among Touchpoint in Colombia
#61in Food & Beverages

Delivery order has an estimated audience of 2,365,081 people in Colombia. 54.6% are female, 45.4% are male, average age 33.8. Top brand affinities: Online food ordering, Fast food, Local food, Fast casual restaurants, Kitchenware.

Top brand affinities include Online food ordering, Fast food, Local food, with strongest over-indexing on Online food ordering (2.95× the country average).

Demographically, the Delivery order audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

The typical Delivery order fan in Colombia is balanced, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Online food ordering.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Delivery order profile in Colombia.

Audience size
2.4M
in Colombia
Gender
54.6%
45.4% male
Age
33.8
average years
Country rank
#690
Touchpoint in Colombia
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delivery order fans

54.6% are female, 45.4% are male, average age 33.8.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Delivery order audience in Colombia
MetricValue
Female54.6%
Male45.4%
Average age33.8
Estimated audience size2,365,081
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Delivery order audience in Colombia
Age bracketShare%
16-1928%
20-2930%
30-3920%
40-4913%
50+10%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Delivery order audience comes from Colombia.

Worldwide audience distribution share by country for Delivery order
CountryShare
United States11.8%
India7.0%
Brazil6.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delivery order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delivery order audience
#·InterestCategoryAffinity×
01Online food orderingFood & Beverages2.95×
02Local foodFood & Beverages2.81×
03Bank accountBusiness & Career2.81×
04Life insuranceBusiness & Career2.81×
05Mobile bankingBusiness & Career2.65×
06Employment websiteBusiness & Career2.41×
07KitchenwareHome & Garden2.36×
08Fast casual restaurantsFood & Beverages2.23×
09Retail bankingBusiness & Career2.10×
10Business classTravel & Leisure2.08×
11IKEAHome & Garden1.98×
12First class travelTravel & Leisure1.93×
13RenovationHome & Garden1.91×
14Fast foodFood & Beverages1.90×
15Debit cardBusiness & Career1.87×
16Banco de BogotáBusiness & Career1.76×
17Nonprofit organizationPolitics & Society1.71×
18Online bankingBusiness & Career1.70×
19Pet foodPets & Animals1.60×
20Organic foodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delivery order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Delivery order audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.30×
Quality AwarenessPREMIUM2.15×
Family OrientationCONSERVATISM1.87×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Delivery order audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.39×
TraditionCONSERVATISM0.53×
Social Media UsageJOY0.63×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Delivery order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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