A data profile of the people who buy, follow and care about Parties in Colombia — modelled from more than twelve digital signal sources. Parties has an estimated audience of 5,943,212 people in Colombia.
Parties has an estimated audience of 5,943,212 people in Colombia. 58.4% are female, 41.6% are male, average age 35.3.
Demographically, the Parties audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Design Affinity.
The key figures that characterise the Parties profile in Colombia.
58.4% are female, 41.6% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 35.3 |
| Estimated audience size | 5,943,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Parties audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.33× | |
| Design Affinity | PREMIUM | 1.27× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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