A data profile of the people who buy, follow and care about Parties in Denmark — modelled from more than twelve digital signal sources. Parties has an estimated audience of 1,410,042 people in Denmark.
Parties has an estimated audience of 1,410,042 people in Denmark. 54.6% are female, 45.4% are male, average age 44.9. Top brand affinities: Concerts, Ticketmaster, Hairstyle, Roskilde Festival, Digital photography.
Top brand affinities include Concerts, Ticketmaster, Hairstyle, with strongest over-indexing on Concerts (1.7× the country average).
Demographically, the Parties audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Parties fan in Denmark is balanced, around 44.9 years old, with strong Extroversion tendencies and a notable affinity for Concerts.
The key figures that characterise the Parties profile in Denmark.
54.6% are female, 45.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 44.9 |
| Estimated audience size | 1,410,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Parties audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosalia | Music & Radio | 3.40× | ||
| 02 | Ricky Martin | Music & Radio | 2.83× | ||
| 03 | Bad Bunny | Music & Radio | 2.80× | ||
| 04 | Ticketmaster | Travel & Leisure | 2.26× | ||
| 05 | Browser games | Games | 1.89× | ||
| 06 | Facial | Beauty & Wellness | 1.82× | ||
| 07 | Kris Jenner | Movies & TV | 1.77× | ||
| 08 | Sausage | Food & Beverages | 1.73× | ||
| 09 | Christian Bale | Movies & TV | 1.72× | ||
| 10 | Concerts | Music & Radio | 1.70× | ||
| 11 | Buffet | Food & Beverages | 1.70× | ||
| 12 | Backpack | Fashion & Accessoires | 1.67× | ||
| 13 | Direct selling | Fashion & Accessoires | 1.65× | ||
| 14 | Roskilde Festival | Music & Radio | 1.64× | ||
| 15 | Bed and breakfast | Travel & Leisure | 1.63× | ||
| 16 | Michael J. Fox | Movies & TV | 1.58× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 18 | Digital photography | Business & Career | 1.55× | ||
| 19 | Kevin Costner | Movies & TV | 1.54× | ||
| 20 | Iceland | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.32× | |
| Community Orientation | OPEN | 1.10× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| DIY Mentality | THRILL | 0.93× | |
| Sustainability | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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