A data profile of the people who buy, follow and care about Parties in Finland — modelled from more than twelve digital signal sources. Parties has an estimated audience of 956,957 people in Finland.
Parties has an estimated audience of 956,957 people in Finland. 64.1% are female, 35.9% are male, average age 44.0. Top brand affinities: Stockmann, Nature, Danske Bank, Apartment, Intersport.
Top brand affinities include Stockmann, Nature, Danske Bank, with strongest over-indexing on Stockmann (1.84× the country average).
Demographically, the Parties audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Parties fan in Finland is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Stockmann.
The key figures that characterise the Parties profile in Finland.
64.1% are female, 35.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 44.0 |
| Estimated audience size | 956,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Parties audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpack | Fashion & Accessoires | 2.22× | ||
| 02 | Hairstyle | Beauty & Wellness | 2.12× | ||
| 03 | Stockmann | Shopping | 1.84× | ||
| 04 | Dinner | Food & Beverages | 1.84× | ||
| 05 | Drawing | Home & Garden | 1.78× | ||
| 06 | Desserts | Food & Beverages | 1.75× | ||
| 07 | YouTube Music | Internet & Social Media | 1.75× | ||
| 08 | Pizza | Food & Beverages | 1.71× | ||
| 09 | Moomin | Literature | 1.68× | ||
| 10 | Library | Literature | 1.64× | ||
| 11 | Foodie | Food & Beverages | 1.62× | ||
| 12 | Ticketmaster | Travel & Leisure | 1.60× | ||
| 13 | Stockholm | Travel & Leisure | 1.60× | ||
| 14 | Hesburger | Food & Beverages | 1.57× | ||
| 15 | Danske Bank | Business & Career | 1.56× | ||
| 16 | Nature | Home & Garden | 1.54× | ||
| 17 | Intersport | Shopping | 1.54× | ||
| 18 | Estonia | Travel & Leisure | 1.54× | ||
| 19 | Apartment | Business & Career | 1.52× | ||
| 20 | Hamburger | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Travelling | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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